Judge, 1907-06-15 · page 16 of 16
Judge — June 15, 1907 — page 16: what you’re looking at
What you’re looking at
This is primarily a **beer advertisement**, not political satire. It features a jovial, cartoonish character in colonial-era clothing (tricorn hat, period coat) holding a glass and bottle of P.B. Ale, with the tagline "Oh Be Jolly!" The colonial costume appears designed to evoke American tradition and respectability—likely referencing the Bunker Hill Breweries' Massachusetts location. The figure's exaggerated, cheerful appearance is meant to suggest the product's appeal and the satisfied customer testimonial ("It's the best ale I ever drank"). The ad emphasizes quality, versatility with meals, and availability at upscale establishments (hotels, restaurants, first-class grocers). This represents typical early 20th-century alcohol advertising targeting middle-to-upper-class consumers through appeals to tradition, sophistication, and conviviality.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Reg. U. S. Pat. Off. ALE A Most Convincing Ale “Its the best ale I ever drank.” That’s the invariable comment of the man who takes his first bottle of P. B. Ale. P. B. Ale is a “mighty convincing ” ale. It’s the best ale brewed in any country. The man who knows when ale is ale recognizes P. B. as the real thing. The best appetizer and digestive with Lob- ster and Welsh Rabbit. Just as good with chop or steak. Tip the waiter off to serve you P. B. Ale. In bottle or on draught at all leading Hotels, Restaurants and Cafes. SUPPLIED BY _ PARK & TILFORD, New York, : CLEMES & O'BRIEN CO.,N. Y., C. JEVNE & CO., Chicago, S. S. PIERCE CO., Boston, and first-class Grocers, BUNKER HILL BREWERIES Charlestown, Mass. New York Office 42 East 23d St. comicbooks.com