Judge, 1907-06-01 · page 15 of 16
Judge — June 1, 1907 — page 15: what you’re looking at
What you’re looking at
This is primarily a **full-page advertisement**, not political satire. It features a cheerful, rotund figure in colonial/Revolutionary War-era costume (tricorn hat, period coat) holding a bottle and glass of P.B. Ale, with the slogan "Oh, Be Jolly!" The colonial imagery appears designed to invoke American patriotism and tradition—connecting the product to American heritage. The figure's jovial demeanor reinforces the advertiser's message that P.B. Ale from Bunker Hill Breweries (Charlestown, Massachusetts) represents quality American brewing. The copy emphasizes the ale's superiority ("best ale brewed in any country") and suggests it pairs well with food and social occasions. Distribution channels listed (hotels, restaurants, first-class grocers) indicate this targets middle-to-upper-class consumers. The page appears in Judge, a satirical magazine, but functions here as a straightforward commercial advertisement rather than commentary or satire. The historical costume is purely marketing strategy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
eo Saeed SREPCERTS Suape “Oh, Be Jolly!” Reg. U. S. Pat. Off. LE Most Convincing Ale “TPs the best ale I ever drank.” That’s the invariable comment of the man who takes his first bottle of P. B. Ale. P. B. Ale is a “mighty convincing ” ale. It’s the best ale brewed in any country. The man who knows when ale is ale recognizes P. B. as the real thing, The best appetizer and digestive with Lob- ster and Welsh Rabbit. Just as good with chop or steak. Tip the waiter off to serve you P. B. Ale. In bottle or on draught at all leading Hotels, Restaurants and Cafes. SUPPLIED BY PARK & TILFORD, New York, CLEMES & O'BRIEN CO.,,N. Y., C, JEVNE & CO., Chicago, S. S. PIERCE CO., Boston, and first-class Grocers. BUNKER HILL BREWERIES Charlestown, Mass. New York Office 42 East 23d St. comicbooks.com