Judge, 1907-05-25 · page 15 of 16
Judge — May 25, 1907 — page 15: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**, but rather a **straightforward advertisement** for Schlitz beer from Judge magazine. The page promotes Schlitz's brewing quality by listing specific ingredients and processes: deep-well water, selected barley, Bohemian hops, and a proprietary yeast strain "no one can duplicate." The ad emphasizes that Schlitz spends more on purity than competing breweries—a marketing claim positioning quality as justification for presumably higher prices. The decorative hop motifs and the tagline "The Beer That Made Milwaukee Famous" reflect Schlitz's actual historical prominence in early 20th-century American brewing. This appears to be a genuine product advertisement rather than satirical content, suggesting Judge magazine accepted paid advertising alongside its humorous editorial material.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Our water comes from wells 1400 feet deep. Our barley is selected by a part- ner in our business—selected from the best that is grown. Most of our hops are Bohemian. Our yeast is produced forever from the same mother cell. "Tis a yeast that no one can duplicate. That is why Schlitz beer is good. But we spend more on purity— more time, more skill, more money— than onany other cost of our brewing. That is why Schlitz beer is e good for The Beer” hat Made Milwaukee Famous. comicbooks.com