Judge, 1907-05-11 · page 15 of 16
Judge — May 11, 1907 — page 15: what you’re looking at
What you’re looking at
This is a full-page **advertisement**, not political satire. It promotes P.B. Ale from Bunker Hill Breweries (Charlestown, Massachusetts) using a jolly, rotund figure in old-fashioned Dutch or colonial clothing as a mascot. The ad claims health benefits typical of early 20th-century beer marketing—that ale aids digestion and complements meals. It emphasizes the product's availability at upscale venues (Waldorf-Astoria, Fifth Avenue Hotel) and fine restaurants, positioning it as a premium beverage. The phrase "Here's Your Good Health!" reflects period advertising that associated alcohol consumption with wellness—a common claim before modern health science and before Prohibition regulations restricted such messaging. The mascot's cheerful demeanor and period costume suggest Continental sophistication and tradition, marketing tools designed to appeal to affluent urban consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Be Jolly!” Reg. U. S. Pat. Off. LE “Here’s Your Good Health!” OU drink to your own good health every time you drink your friend’s good health in P. B. Ale. P. B. Ale is the one ale that goes best with Lobster or Welsh Rarebit. P. B. Ale has just that taste of malt and tang of hops which make ‘“‘ digestion wait on appetite and health on both.” P. B. Ale with chop or steak gives an added zest to the meal. When you give the waiter your order just say—‘‘and P. B. Ale.” SUPPLIED BY PARK & TILFORD, New York, CLEMES & O'BRIEN CO.,N. Y., C. JEVNE & CO., Chicago, S. S. PIERCE CO., Boston, and first-class Grocers, SERVED AT THE WALDORF-ASTORIA, FIFTH AVENUE HOTEL, HOTEL ASTOR and other first-class Hotels, IN BOTTLE OR ON DRAUGHT AT SHANLEY’S, CAVANAGH’S, MURRAY’S, HEALY’S, BROWN’S CHOP HOUSE, and leading Restaurants, Cafes, etc. BUNKER HILL BREWERIES, Charlestown, Mass. NEW NOE™| 42 East 23d Street comicbooks.com