Judge, 1907-04-20 · page 16 of 16
Judge — April 20, 1907 — page 16: what you’re looking at
What you’re looking at
This is primarily a **full-page advertisement**, not political satire. It advertises P.B. Ale from Bunker Hill Breweries (Charlestown, Massachusetts), appearing in *Judge*, a satirical magazine. The cartoon depicts a jolly, rotund figure in colonial Dutch dress holding a beer bottle and glass—a mascot character personifying the ale brand. The "Oh Be Jolly!" slogan and illustration are pure marketing: the character embodies convivial drinking culture. The ad copy claims health benefits ("strengthening," making "a sick man feel better"), which reflects pre-Prohibition era advertising practices when alcoholic beverages were marketed with quasi-medicinal claims. Distribution is listed at upscale hotels (Waldorf-Astoria, Hotel Astor) and restaurants, positioning P.B. Ale as a premium product. This represents **early 20th-century commercial advertising** rather than editorial commentary—using Judge's pages for paid promotion to the magazine's affluent readership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Oh Be Jolly!” PB Reg. U. S. Pat. Off. ALE “Here's Your Good Health!” you drink to your own - good health every time you drink your friend’s good health in P. B. Ale. P. B. is the best ale brewed. P. B. is a perfectly pure ale. Just the best malt and hops, made into the best ale by scientific brewing. : It’s a good drink; strengthening as well as stimulating. It makes a well man feel good and a sick man feel better. SUPPLIED BY PARK & TILFORD, New York, : CG. JEVNE & CO., Chicago, S. S. PIERCE CO., Boston, and first-class Grocers, SERVED AT THE WALDORF.ASTORIA, “FIFTH AVENUE HOTEL, HOTEL ASTOR and other first-class Hotels. IN BOTTLE OR ON DRAUGHT AT SHANLEY’S, CAVANAGH’S, MURRAY'S, HEALY’S, BROWN’S CHOP HOUSE, ; . and leading Restaurants, Cafes, etc. BUNKER HILL BREWERIES Charlestown, Mass. New York Office 42 Cut 23d St. comicbooks.com