Judge, 1906-12-22 · page 46 of 48
Judge — December 22, 1906 — page 46: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It showcases two product campaigns from the C.A. Edgarton Manufacturing Company of Shirley, Massachusetts. **The Calendar Advertisement** (left) promotes an 1907 art calendar featuring four idealized images of American womanhood: Minnehaha (Native American), Evangeline (Acadian), "The Colonial Girl," and "The Present Day Girl." Each is paired with literary quotations (Longfellow, Whitcomb Riley). This reflects early 1900s aesthetic marketing—positioning products through association with refined art and literature. **The President Suspenders Advertisement** (right) dominates the page, marketing men's suspenders as Christmas gifts. The copy emphasizes comfort, durability, and appropriateness as presents for "Father, Husband, Brothers, Cousins, and Nephews." A complementary box combines suspenders with ball-bearing garters, featuring cover art depicting famous actresses (Julia Marlowe, Viola Allen, etc.) in Shakespearean roles. The page demonstrates how *Judge* monetized its pages through targeted advertising to middle-class consumers, mixing genteel cultural references with practical merchandise pitches.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Strikingly Beautiful and Artistic Calendar for 1907 which Includes FOUR BEAUTIFUL PICTURES Own ov rue Foun Prcrones Wucu Aux Doxe rx Tex Cotors oy Hicmiy E:waMetixp Canps 8x 12 Ixcaxs, You Cay Ger Tue Four PIcrunes axp THE CALENDAR vor 25 Cuts, Postra: The President Calendar for 1907 Is in Five Separate Parts, Done on Highly Enamelled Cards, Each 8x12 Inches, with No Printing on Any but the First Sheet. The Calendar shows much artistic development and delicacy of treatment, the subjects being four distinct types of American womanhood. Each is associated with appropriate quotation from Longfellow or James Whitcomb Riley. These pictures are done in the highest state of litho- graphic art, in true colors, and are suitable for fram- ing, or may be grouped and hung as theyare. They are worthy a place in any collection or company. Here are the four pictures : PICTURE ¢ Todian maiden whose MINNEHAHA, fevendsry'seory tecaiue universally = howses hold friend, poetically depicted by dur Longiellow, shows the aboriginal type. PICTURE 2. EVANGELINE, 1 A<atiae, whose love, loyalty, and char. 7 acter, expressed s0 touchingly ta her name {a treated with a faliness of feeling. showing fll artistic appreciation OF the tender soul shining through her eyes. PICTURE 3. THE COLONIAL GIRL, p.ctiteny (inet Alestratng a type which was marked lathe early story ol cur Coury. PICTURE 4. THE PRESENT DAY GIRL, conriitg.ge races strengthened and beautifed by climatic development, with automobile, olf, and yachting suggestion as a background. The fairest of the world’s ir brings the series to present times. The Entire Group, Five in All, Four Pictures and the Most Beautiful of All Art Calendars for 1907, Will Be Sent Postpaid on Receipt of 25c. THE C. A. EDGARTON MFG. CO. S91 Main Street Shirley, Mass. that will Please Handsome Any Picture Holiday Box President Suspenders The suspenders that most men wear are the kind to buy for Christmas presents. When you buy President Suspenders you make no mistake. Presidents are preferred by so many men, being the strongest and the most comfortable of all suspenders. It is always satisfying to know you selected an appropriate and useful present. President Suspenders in an attractive picture box will please any man. Father, Husband, Brothers, Cousins, and Nephews—all will like President Suspenders. It won't cost much to give each a pair. President Suspenders in a Holiday box cost only SO CENTS. If your home dealers have none, you can buy of us by mail. We pay postage. 5 G THE C. A. EDGARTON MFG. CO. 591 Main St., Shirley, Mass. A GIFT OF COMFORT . IS ALWAYS APPRECIATED THIS COMBINATION BOX CONTAINING PRESIDENT: SUSPENDERS Ball Bearing San tere Gift, ‘ou will not find anything else as useful, so attractively so lntle money. There are g different bex covers—Julia, Marlowe as Juliet ; Viola Allen as Viola ; Edith Wynne Mathison ‘as Rosalind, and Maxine Elliott as Portia, PRESIDENTS are worn by most men because they're the most comfortable suspenders. They rest lightly on the shoul- dera.| Mending or reaching, the back quicily ‘and. gracefally slides without the least pull anywhere. PRESIDENTS wear longer, because there's no strain to weaken them. BALL BEARING GARTERS have a separate sock-hold working independently 0» a Ball Bearing Swivel. They can't slip, bind oF loosen. = J You'll want one or more boxes for Christmas presents. Your dealer, if be has none, will get them for you.” It ont, we will mail this HANDSOME COMBINATION’ GIFT BOX of Sas- penders and Garters postpaid, for 75c. THE C. A. EDGARTON MFG. CO. g 591 Main Street, Shirley, Mass. comicbooks.com SP yr Za «SRI. = ——) Pe LRR ES |