Judge, 1906-09-08 · page 11 of 16
Judge — September 8, 1906 — page 11: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not satire or political content. It's a vintage Schlitz brewery ad emphasizing the beer's superiority through purity claims. The ad distinguishes Schlitz from competitors by highlighting manufacturing quality: other beers are dismissed as either "green" (insufficiently aged, causing digestive upset) or impure and unsterilized (unhealthy). Schlitz boasts that over half its brewing costs go toward ensuring purity—a major selling point for early 20th-century consumers concerned about food safety and adulteration. The decorative hop vine border and prominent "Schlitz" signature reinforce brand prestige. A small note instructs buyers to verify authenticity via brewery branding on the cork or crown cap, suggesting counterfeiting concerns. This reflects the era's competitive beer market and growing consumer consciousness about product quality and safety.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Distinguish Schlitz beer from the common. Other beer may be equal to Schlitz in your liking. But perhaps it is green beer—insufficiently aged; and the after-effect is biliousness. Or it may be impure, unfiltered, unsterilized; and the after-effect unhealthful. More than half the cost of our brewing is spent to insure purity. That is how important we deem eo : It. Ask for the Brewery Bottling. See that the cork or crown is branded Schlitz. That Made Milwaukee Famous. | comicbooks.com