Judge, 1906-07-07 · page 2 of 16
Judge — July 7, 1906 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement**, not political satire. It promotes Peter's milk chocolate from Switzerland, marketed by Lamont, Corliss & Co. in New York. The ad depicts a mountaineer triumphantly climbing an Alpine peak, reinforcing the tagline "High as the Alps in Quality." The imagery associates the Swiss chocolate with Alpine excellence and durability—qualities valued in early 20th-century consumer marketing. The text emphasizes Peter's as ideal for travelers, campers, and outdoor enthusiasts, claiming it's nutritious, doesn't create thirst, and tastes good "in the dark." This positioning suggests the product as practical sustenance for adventurers, not mere confection. The "memorandum" framing device adds a testimonial-style appeal typical of period advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
\ Ss E D ENTOR VEVEY WITZERLAND « And Take More Peter’s This Year.” That memorandum closes the list of the experienced traveler, camper, sea-goer — more Peter’s. «MORE Peter’sthis year, because last year we found it was the most palatable and portable of foods, as well as the most delicious of confections.” The fact that Peter’s Chocolate is so supremely delicious a confection must not overshadow its great nutritive value. It is first of all a food—hunger-satisfying, health- sustaining. It will take the place of any other camp provision and give equal strength. It’s the only Milk Chocolate with the true chocolate flavor. Once taste Peter’s and you'll know it in the dark. Does Not Create Thirst LAMONT, CORLISS & CO., Sole Importers 78 Hudson St., New York