Judge, 1906-06-09 · page 11 of 16
Judge — June 9, 1906 — page 11: what you’re looking at
What you’re looking at
This is a **Schlitz beer advertisement**, not satire or political commentary. The page uses the phrase "Makes me Bilious" as a hook—likely referencing stomach upset from inferior beers—to then argue that Schlitz beer *doesn't* cause this problem. The ad emphasizes Schlitz's **purity** as its key selling point, claiming the beer undergoes months of aging in glass-enameled steel tanks with fermentation completed before sale. It asserts that while purity is invisible to consumers, Schlitz bears exceptional costs to maintain it—positioning the brewery as premium and quality-focused. The tagline "The Beer That Made Milwaukee Famous" establishes Schlitz as the city's signature product. This appears to be a straightforward corporate advertisement rather than political satire or humor content typical of *Judge* magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Makes meBihious Is said. of “green beer”—not of Schlitz. Schlitz beer is aged in glass enam- eled steel tanks for months before it is marketed. Fermentation is finished long before you get it. That is an apparent virtue. But the chief distinction of Schlitz is its purity —a virtue that you can’t see. Yet the cost of that a exceeds all other costs of our a Pye nded Schhit. That Made » Milwaukee F Famous. t ‘comicbooks.com