Judge, 1906-05-19 · page 10 of 16
Judge — May 19, 1906 — page 10: what you’re looking at
What you’re looking at
This is a satirical advertisement where *Judge* magazine mockingly announces it will join the "muck-raking" movement—the Progressive Era trend of investigative journalism exposing corruption in government and business. The satire works by treating exposure as a purchasable commodity with explicit price lists. You can buy an exposé of "the United States" for $500 plus half profits, or a senator for $2,000 plus commission. The joke: *Judge* is commercializing reform itself, suggesting muck-rakers are really just selling scandal for profit rather than pursuing principled journalism. The cartoon includes caricatured "exposers" (unnamed in visible text, but described as familiar newspaper figures). The repeated "GOING! GOING! GONE!" sequence mocks the auctioning-off of corruption investigations. This targets both Progressive reformers' sometimes self-promotional methods and yellow journalism's sensationalism—suggesting that exposing wrongdoing had become just another money-making scheme. The satire implies reform journalism was hypocritical or commercially motivated rather than genuinely principled.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ADVERTISEMENT. ANNOUNCEMENT EXTRAORDINARY ! JODGE JOINS THE MUCK-RAKERS. Is now prepared to do exposing at prices that will astonish and please all. Our special staff of experts is shown herewith. Their services to American Journalism is known everywhere, UDGE has been deeply chagrined during the furore of exposure which has characterized the magazines of late because he realized that he was doing nothing in that line. Having come toa belated sense of his duty in the premises, this record of silence will now give place to burning zeal and ceaseless activity in the cause. We are pleased to announce that at great expense we have acquired a splen- did staff of muck-rakers, and that we are now prepared to do light and heavy exposing at a moment's notice. We have carefully con- sidered the question whether to undertake exposures on our own hook, or to furnish a medium for those who desire to be exposed or desire to expose others. And we have concluded that the field for the latter enterprise is richer and more inviting. Our prices are right. Try us and you will try no other. A few of our regular line exposures, with rates, are given herewith. We will expose : The United States for The U. S. Senate for A particular senator for Congressmen for Speaker Cannon for Speaker and one congressman for Any eastern governor for Any other governor for A whole state legislature for A big corporation for A little corporation for One little and one big corporation for LP) RS) $ 500.00 and half the profits. 1,000.00 plus usual rake-off, 2,000.00 and a commission 1,500.00 and a free pass. 8,000.00 and police protection 85,00.00 and a percentage 210.00 and hotel expenses 15.000 and railroad fare 7,100.00 and a quarter interest 72,000.00 and a senatorship 12,000.00 and a governorship 75,000.00, a senatorship, and a summer cottage A WORD ABOUT OUR WONDERFUL STAFF OF EXPOSERS. The well-known character of our exposing staff is sufficient guar- antee that our yellow treatment and Muck-raking publicity purifying and popular propagandizing exposures will measure up to the high standard set by the oth- er magazines. Every promise we make we stand ready to back up with our entire graft-as- sailing and lid-lifting 3 organization. Our staff needs no introduction. Every reader of the newspapers knows them, Their faces are as famil- iar as the face of your nearest friend. They have been the very life of American Journalism for years. Their fortunes have ever been at the service of this great right arm of civilization and progress, the daily newspaper. Many a little country sheet would to-day be non- They, themselves, have GOING! existent but for their annual remittances. been eddybokked and normanhapgooded—at least some of them hav but there they stand, unimpeached, unmoved, and still at the service of an unterrified press throughout this land of the free and home of the brave. Having the pick of the field of genius of this order, we have assembled a peculiarly well-balanced staff, ranging in talent from the sunny, optimistic gentleman on the left to the lady on the right, whose poise, unruffled calm and dignified bearing have been a continuing solace and comfort to all Amer- icans, and especially to the women of our country. Coming between these antipodean representatives, we have the well-known though eccentric gen- tleman who appears to be enjoying the tooth- ache, flanked by that other energetic and splendid citizen whose watchword is “There is Hope." Each member of our staff was chosen because of his prominence for many years in the public eye, and if we are asked for our credentials we need only point to this galaxy of talent. Awe Y GOING !t WE ARE ADVERTISED BY OUR LOVING FRIENDS. Dear JupGe—One year ago Iwas rich but unknown. To-day my name is in every mouth, and I owe it all to your exposure and Muck-rake publicity department. Then I was loved by a few, but the GONE th) & ‘This man was exposed by our staff exposers. See his testimonial. great outside world did- n't care a tinker’s water- fall about me. To-day Tam loved by none, pit- ied by some, and exe- crated by everybody else —and all the thanks for this glorious outcome be- long to you and your splendid staff of expos- ers. Please accept. in- closed cheque for $100,- 000 as a token of my appreciation of what you have done for me, Cheque for $10,000 inclosed. SENATOR SORGHUM. Dear Sir—I take great pleasure in testifying thus publicly to the efficiency, thoroughness and completeness with which you have ex- posed and muck-raked me. I send herewith a triple photograph of the before-and-after kind, in order to show how the exposure worked. While Iam rather denuded and wiped out as to the upper surfaces of me, I cannot withhold my tribute to the expert and finished style in which your staff went through me and, morally speaking, cleaned me out. Cheque for $23,000 inclosed. H. H. J. Gorapite. Esteemed Friend—I am perfectly satisfied with your yellow treatment, and shall never try any other. I have had enough. One dose did me good ani plenty. Your staff of peripatetic exposers and ten-cent Muck-rakers certainly understand their business. Thad a pretty good drag here, and was doing everybody in good shape ; but they shucked me out and put me on the shelf, and no mis- take. Lam famous now, where before I was merely affluent ; so Iam satisfied. I sup- pose you will stick me a million for the job. J. Trust Combine. ( . J