Judge, 1905-07-29 · page 17 of 18
Judge — July 29, 1905 — page 17: what you’re looking at
What you’re looking at
This page contains **primarily advertisements** rather than editorial cartoons or satire. The top half features a railroad advertisement mocking competitors' marketing claims. A certain railroad (unnamed) advertises "wider, longer, higher" berths. The Chicago Tribune article satirizes this by noting the obvious appeal of such amenities to night travelers—the joke being that the railroad's boast is simultaneously truthful yet absurdly understated as an inducement. The bottom half contains **advertising content**: 1. **A circulation fact piece** promoting Judge magazine's reach among barbers (100,000 barbers reading it weekly = 3 million weekly readers), targeting advertisers of shaving supplies. 2. **A home-building advertisement** for architect George Palliser's book of house plans, priced at $1.00. Neither section contains political satire or recognizable caricatures. The page functions primarily as a sales vehicle, using data and appeals rather than cartoon humor to convince advertisers of Judge's circulation value.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
aoe ER ZEESEPR RE. NS as aYT two points which, as is well known, the road with the big berths connects. For what stronger inducement could be offered to the unhappy night traveler than “wider, longer and higher” berths? THE PIONEER LIMITED leaves Union Station, Chicago, 6.30 p.m. Arrives St. Paul, 7.25 a. m., and Minneapolis, 8 a.m. Other famous trains of this company are THE SOUTH- WEST LIMITED between Chicago and Kansas City, and THE OVERLAND LIMITED between Chicago, Omaha and San Francisco. General Passenger Agent W. S. HOWELL General Eastern Agent 381 Broadway, NEW YORK F. A. MILLER CHICAGO gesessseesoosoees: A CIRCULATION SURPRISE FACTS FOR MEN WHO SHAVE OR GET SHAVED, OR DEAL IN SHAVERS’ SUPPLIES A recent critical investigation covering the entire country, made by two of the largest advertisers in America who manufacture goods for shavers, showed that Judge was on file in more than 75 per cent. of all the desirable barber-shops. In the case of Advertiser No. J, the renewal calls for just double the space on the last order (2,500 lines). Advertiser No. 2, who had never before used Judge, placed an order for nearly Two Thousand Dollars ($2,000.00). Judge is sold regularly to more than 20,000 up-to-date barbers. These pro- prietors employ from one to ten assistants, probably an average of four, a total of 80,000, and a grand total of 100,000 BARBERS Each one of these tonsorial artists probably shaves five customers daily. These customers while they wait enjoy the columns of Judge, making a cir culation along this one line of THREE MILLIONS A WEEK Judge is read, re-read, handled and passed around, until it has to be immersed in the sterilizer, along with all the rest of the barbers’ parapher- nalia, And Judge will stand a pressure of sixteen pounds of steam to the square inch, and emerge gay and smiling as ever. Seeeeesecccococooooosooososoocoososesoeooeoooooooooosooooooee: A WORD TO THE WISE SHAVER OR SHAVEE SHOULD BE SUFFICIENT DO YOU EVER THINK ABOUT OWNING YOUR OWN HOME ? F YOU are thinking about Building a House an in- vestment of $1.00 now will save you hundreds of dollars in building a house, by get- ting the latest and most prac- tical ideas of the noted and capable architect, Mr. George Palliser, We therefore de- sire to call your special at- tention to our new book just issued and containing over ONE HUNDRED UP-TO-DATE HOUSE PLANS THE TITLE OF THIS BOOK IS GEORGE PALLISER’S MODERN BUILDINGS thaw Ignis foeot abe pans of FORA Lrry acing Sama Ti, Nae PRIS Various parts of the country withia the prices given. all Gascription accosspanies each ie fring tas height of sori, bow but and nished and sion Best ders, and everyone interested oF ne é are | ‘vil prove of very great value to es, size 11x 14 inches. Price, bound in heavy paper cover, sent by cloth, $2.00. ‘Sent by mail, postpaid, to any address on receipt of ey JUDGE COMPANY, 225 Fourth Avenue, New York by money order or check—don’t send currency. comicbooks.com