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Judge, 1905-07-22 · page 13 of 16

Judge — July 22, 1905 — page 13: what you’re looking at

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Judge — July 22, 1905 — page 13: Judge, 1905-07-22

What you’re looking at

This page is primarily **advertising** with brief satirical content scattered throughout. The small cartoons and jokes at the top are typical Judge fare: light humor about domestic life (a child's optimistic observation about not being a giraffe) and social awkwardness (a wealthy man's wife who won't stop at bargain counters). The major content is the **"Circulation Surprise Facts"** section, which is actually a boast disguised as news. Judge is claiming that 75% of barbershops subscribe to the magazine—a circulation stat meant to attract advertisers. The "word to the wise shaver" concludes that advertising in Judge reaches barbers effectively. The remaining space is **paid advertisements**: Trimble whiskey (with patriotic imagery), Buffalo Lithia Water (a health tonic), and Prudential Insurance. Medical endorsements for the water appear fabricated or exaggerated, typical of early 20th-century patent medicine marketing. Nothing here requires specialized historical knowledge—it's straightforward advertising and self-promotion by a magazine selling ad space to manufacturers.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

wren you do drink. drink Trim bie» \ Our Country! “Te her we dak for her we pray voices silent never: For hee weil igh let come what may, The Stars and Stripes forever.” sour provatmrons HERTZ WaT! Phils. and Now York Green Label. JOHNNY AND THE GIRAFFE. Mamma— Johnny has begun to de- velop all the characteristics of an opti- mist.” 1pa—" Why do you think so?” Mamma—" When I made him wash his neck to-day he said he was glad he wasn't a giraffe."—Chicago News. G600D INCOMES FOR ALL. 25 to 30 per cent, commie- stom, to get orders for our cele- brated Teas, Coffees, pons with every porchase. “Charges pald. For Prompt attention address BG. E, cae © THE GREAT AMERICAN TEA CO. P. 0. Box 289, 31-33 Vesey Street, N. ¥. THE PENNSYLVANIA SPECIAL AS A TIME-SAVER. A New York broker received a message just before the close of the Stock Exchange request ing his presence in Milwaukee as early as pes- sible the next day. From the other end of the telephone wire he Irarned that the PENNSV1- VASIA SPECIAL leaving downtown at 4.00 p. m. would deliver him there before noon. He boarded the Cortlandt Street ferry at 4.00 p. m., arrived in Chicago at 8.55 the next morn- jing after a comfortable night en route, and reached Milwaukee at 11a. m. LUCKY. Knicker— Jones calls himself a vet- leran of the revolution.” Bocker—" Yes ; he is a survivor of the last Fourth of July."—Wew York Sun. USE FOR PHONOGRAPH. When there are four children in the house it would be a great saving of wear WHAT! De Broke— As | was saying, my wife was going aiong Broadway, in the very and tear on the mother's vocal organs if| busiest hour of the day, the big stores she only had a phonograph set to sa “Here, stop! NO DINNER THAT DAY. We announced last week that Mrs. van Damm de Outlay had a dinner on the preceding Thursday. This, the lady informs us, was a mistake, and she has telephoned to us that she had no dinner on that day.— Washington Life. :] wide open and bargain-counters strung You mustn't do that !"— Somerville Journal. \ along everywhere, and she had walked some six blocks without stopping, when” — De Bloke—“ What! Passed six blocks of bargains without stopping—your wife ! Oh, cut out the rest of the tale. It's a pipe.” It's a fine thing to Le your own master if you don’t care about pay-days.—-P/ila- delphia Record. BUFFALO LITHIA WATER A Powerful Nerve Tonic and Restorative. Does it Contain Hypophosphites of Lime and Soda? Hunter McCulre, M.D., LL.D., Medica asain, and of the Medical pinta: 1n practice, that the resultaobtained fare far beyond thosewhich theanalysl ustion, accompanying an excess of urates and Would warrant! Charles CG. Hill, M. “In many forms of Nervous Behaus phosphates, 1t is invaluable,” Voluminous m mineral water trade. fate President and Pro ‘onteat “it bas never tailed mo 20 it aot as that compound yw from its constant use, oa Professor of Nervous and Mentat Dix eases, Baltimore Medical Coilege, ete. jedical testimony mailed. For salo by tho general drug and Hotel at Springs now Open. PROPRIETOR, BI UFFALO LITHIA SPRINGS, VIRGINIA. Seeteseeeeeeese: ESEESEEEES A CIRCULATION SURPRISE FACTS FOR MEN WHO SHAVE, OR GET SHAVED, OR DEAL IN SHAVERS’ SUPPLIES MAS THE STRENGTH OF GIBRALTAR for your Own and your Family’s Future the largest advertisers in America who manufacture goods for shavers, showed that Judge was on file in more than 75 per cent. of all the desirable barben-shops. In the case of Advertiser No. J, the renewal calls for just double the space on the last order (2,500 lines). Advertiser No. 2, who had never before used Judge, placed an order for nearly Two Thousand Dollars (52,000.00). Judge is sold regularly to more than 20,000 up-to-date barbers. These pro prictors employ from one to ten assistants, probably an average of four. a total cf 60,000, and a grand total of 100,000 BARBERS Each one of these tonsorial artists probably shaves five customers daily. These customers while they wait enjoy the columns of Judge, making a cl~ culation along this one line of THREE MILLIONS A WEEK Judge is read, re-read, handled and passed around, until it has to be immersed in the sterilizer, along swith all the rest of the barbers’ parapher- nalia, And Judge will stand a pressure of sixteen pounds of steam to the square inch, and emerge gay and smiling as ever. You may be surprised to know how profit- ably you can invest even an average of $2.00 per week in Endowment Life Insurance in The Prudential Cash amount payable to you (if living) in 10, 15 or 20 years with Dividends, (according to plan selected), If the Insured dies before the end of the Endow- ment Period, the full amount of the policy is paid to the beneficiary. We desire to correspond with you on the subject and furnish full in- formation as to Rates, Benefits and Privileges. to any action, shall be'glad to re- ceive free particulars and rates lowe ment Policies. Amount...... Peeerery Name . Address . . Occupation ... To the Prudential Insurance Co. (OF AMERICA Incorporated aa a. Stock Co, by the State of jersey. Send Coupon to-day som, ayer, ae Home Oftice : Dept. N. NEWARK, N. J. 3 | A recent critical investigation covering the entire country, made by two of A WORD TO THE WISE SHAVER OR SHAVEE SHOULD BE SUFFICIENT FIFITTIIFVISSSFIFOSIFIIFF9SITIFIS99II99: » comicbooks.com