Judge — April 8, 1905 — page 11: what you’re looking at

What you’re looking at

This is a **Schlitz beer advertisement**, not a political cartoon. The page promotes Schlitz brewery's aging process as a health benefit. The ad claims that properly aged beer doesn't cause "biliousness" (digestive upset), blaming "green beer" (insufficiently aged) instead. It boasts that Schlitz ages for months under refrigeration—requiring enormous storage space—resulting in superior quality. The decorative hop vine borders and ornate typography are typical of early 20th-century advertising design. The tagline "The Beer That Made Milwaukee Famous" references Milwaukee's prominence as a beer-brewing center. This reflects an era when breweries marketed beer as healthful, before Prohibition or modern food safety regulations. The ad's health claims would be illegal today.