Judge, 1905-03-25 · page 15 of 18
Judge — March 25, 1905 — page 15: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page**, but rather **a full-page advertisement** for J.B. Williams Shaving Soap, masquerading as editorial content in Judge magazine. The page lists dozens of prominent New York barbers who allegedly endorsed Williams' soap between January-March (year unclear from OCR). It includes testimonial quotes from the President of the Board of Barber Examiners and the President of the Master Barbers' Association of New York, both praising the product for safety and quality. **The satire, if any, is subtle**: Judge was a satirical magazine, yet this reads as straightforward advertising—which itself might be the joke: the absurdity of filling editorial space with celebrity endorsements from barbers at fancy hotels (Waldorf-Astoria, St. Regis, etc.), lending false prestige to a soap product. The moral ("Barbers who consider safety use Williams' Soap") is plainly commercial persuasion dressed in ethical language. This represents early 20th-century advertising practices where the line between editorial and advertisement was deliberately blurred.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“ Some Famous New York Barbers The following widely known and influential New York barbers use Williams’ Shaving Soap and indorse it as the best. These indorse- ments were all given between January 20th and March roth. Lack of space only prevents our printing the names of a very much greater number of barbers: KI ¢ FACHNER, Waldorf-Astoria Hotel. Ss Manhattan Hot us St. Regis. Hotel. n Hou Hotel. Hotel Breslin, t House. Hotel Bartholdi. NSKI, Belvedere House. STER, Rossmore Hotel, SON, Hotel Cadillac. + Hotel Wellington, TRUM, Fas : yntral Hotel. NIG, Park Avenue Hotel CHARL SR, Hotel Savoy. JOHN WEG, Hotel Empire. J FOSBURY, Hotel Grenoble. RICK HORN, Hotel Netherland. JAS. P. CAREY, President’ Master Barbers, New York ity. JAS. P. CARE ntral Station. JOUN BR. BOH icepel an Life ‘aikling, ADAM MULLER, Union League Club. LOUIS HERDT, ard Oil Building. JNO. A. BURKE, Broadway and Chambers Street. B. DAUMANN, University Club. BL RAG t Iron Building ; also 422 Sixth Avenue. SCHOLL Naa RION, Postal Telegraph Building. What af 9 ree New York says: “The Master Barbers’ Association of the $ promoting the interests of the I public in general. nly. exnnot obtainable, in the PROTECTION and SAF nT 'Y of the public in gene MORAL: the President of the former President of the Master Barbers’ Hliams? Shay ay that Will JOSEPH SCHNEPS, Manhattan Barber Shop, Eighth Avenue. H. BUTTERMANN, Whitehall Building. N ife Building. ER, Empire Building. Eighth Avenue. ed Building. chermerhorn Building. & DORRMANN, New York Stock Exchange. Wells Building. Arthur Building. Havemeyer Building. . Hanover Bank Building. St. Paul Building. reen Building. 503 Fifth Avenue. nd Express Building. urcr Master Barbers’ Association of the State of New York. JOSEPH MILLER, President Master Barbers’ Association of the State of New York. FRANK A. ENGLERT, Corn Exchange Building. PHILIP, HOENIG, Forty-two Hroadway Building. V. ENGELHART, i HERMA MARTIN KIMPELL ADOLPH KRONENGOLD, Washington Building, No.1 Broad- way. P. CARDONE, Stevens House. JACOR GEORGI, Central Railroad of New Jersey Building. PHILIP) ABRAMSON, Astor House J. HANDEL, Churchill Hotel (formerly Morton House), and Smith & MeNell’s Hotel Barber Shop. Barber Examiners Association of JONUN STEPHAN, Board of and the State of of New York was organized with the specific object in view of and for the PROT unless we use in our busin Soap. After an expe ns’ is the best. shaving soa al, | would say, SAFETY and WELFARE of the iness covering a 79 all “Barbe 3, who, i ei Barbers who consider the safety and “el fare of their patrons, use Williams Shaving Soap. THE J. B. WILLIAMS CO. GLASTONBURY, CONN., U.S. A. LONDON PARIS BERLIN SYDNEY comicbooks.com