Judge, 1904-08-20 · page 12 of 16
Judge — August 20, 1904 — page 12: what you’re looking at
What you’re looking at
This page contains **advertising and promotional content** rather than political satire. The main editorial cartoon (upper left) argues that **repetitive advertising creates brand loyalty**, using an anecdote about a customer who buys a product simply because he's seen it advertised frequently. The message: advertising volume matters more than product quality. The smaller cartoon (right) satirizes **shallow literary fame**—a writer is "popular" only when he has money to spend, implying his reputation depends on financial status rather than talent. The page features advertisements for **Leslie's Weekly** (a rival illustrated magazine) and **Wilson and Overholt whiskeys**, both leveraging the argument that familiar brand names drive purchasing decisions. The cartoons essentially function as **meta-advertising**: they argue FOR advertising's effectiveness while simultaneously advertising these publications and spirits. This was standard practice—magazines used editorial content to promote both themselves and paying advertisers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Think itover WANT to tell you a little advertising story that may be of value to you. Q The other day I went into a store With a friend of mine. He bought a certain brand of goods. I asked him why he did not buy some other brand, as there were several on the market just as good. Q “Well, you see,’’ said he, “‘ this is the only brand I know of. I have seen it advertised so much that the name has been impressed upon my mind.’” So it is with every branch of business. If you can only advertise enough you will kill any competitor, more especially where your goods are in any way superior. Select a good medium and stick to it. A man, woman or child in a good mood is more liable to read your adver- tisement than those who are not. The” JUDGE” puts them in a good humor, and when they read your advertisement they remember it. Q Enough sald. WILSON WHISKEY THAT’S ALL! LESLIE’S WEEKLY Oldest and yet youngest illustrated paper in America Every part of the paper of human interest Jasper’s hints to money- makers alone are worth ten times the subscription price $4 per Year $1 for 3 Months FOURTH AVE. LESLIE’S WEEKLY WHEN HE IS POPULAR. First Bonestan—‘* Is your friend Blinkers a popular writer?” Seconp Bonestan—‘* Oh, yes: when he has five dollars.”" <MAN—-LE FPPVDCH}YZ BOTTLED IN BOND WHISKEY MUST BE AT LEAST FOUR YEARS OLD BOTTLED IN BOND AT THE DISTILLERY, BROAD FORD,PAULSA p EVERY BOTTLE CONTAINS FULL MEASURE comicbooks.com