Judge, 1904-06-18 · page 18 of 18
Judge — June 18, 1904 — page 18: what you’re looking at
What you’re looking at
This is primarily a **advertising page** from Judge magazine, circa 1904, with minimal satirical content. The main feature is a large advertisement for **The Prudential Insurance Company**, using the metaphor "The Prudential Has the Strength of Gibraltar"—comparing the insurance company's stability to the famous Rock of Gibraltar. The ad emphasizes public confidence through impressive business statistics (293 million dollars in new business, 545 million policies in force). The page also contains **period humor snippets** typical of Judge's style: brief jokes about employment, classical music singers, baseball, Parisian education, and Chicago's moral corruption ("the lid being off"). Additional advertisements promote **Kodak cameras**, **yacht blocks**, and **Michigan summer tourism**. The subscription offer for Judge itself appears at bottom-left. This reflects early 1900s advertising strategies and casual ethnic humor ("Sambo," stereotypical dialect) that would be considered offensive today. The page demonstrates how such magazines funded themselves through advertising revenue.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE PRUDENT AL HAS THE STRENGTH OF GIBRALTAR Big and Strong Whatever is good in lenses, in shutters and in mechanical detail, is found in the Kodak. Non-Curling Film —Screen Focusing and Daylight Devel- opment are among the new Kodak features. KODAKS, $5.00 to $97.00. EASTMAN KODAK CO. Rochester, N. Y. THE PRUDENTIAL A Steadily Increasing Business is Proof of Public Confi- dence in its Plans of Life Insurance for Both Sexes. New Business, 1903, over 293 Million Dollars, Number of Policies in Force over 545 Millions, THE PRUDENTIAL INSURANCE CO. OF AMERICA JOHN F, DRYDEN, President. Write for Information—Dept XN Home Office: NEWARK, N. J. it THE PRUDENTIAL’S EXHIBIT, Palace of Education, World's Fair, “ How did that prima donna come to lose her voice 2” “Well,” answered the impresario, “some people say she sang too much, but my personal opinion is that she lost it arguing about salary."—IWashington “The last time I saw him he had just | graduated from college and was waiting “ Wha’ yo’ doin’ now, Sambo ?” “ Playin’ baseball.” | On de nine 2" He's looking for} ‘No; jes’ catchin" Philadelphia Lédger.| (Washington) News. “All that’s changed. a plain job now. fowls." — Tacoma IF YOU ARE GOING AWAY THIS SUMMER INSURE A GOOD LAUGHING TIME BY SUBSCRIBING FOR THREE MONTHS BY MAIL ANYWHERE $1.25 FOREIGN $1.75 PLEASE FILL OUT THIS BLANK AND SEND IT TO THE JUDGE OFFICE, 225 FOURTH AVENUE, NEW YORK | at. Noowealthy— Yes, sit; 1 found the people of Paris to be the best eddi- cated in the world, Mr. Wanterknow— How so?” Mr. Noowealthy—" How so? Why, dang it! even the laborers kin talk French."—Houston Chronicle, B@L Block Company Boston STAR BRAND YACHT BLOCKS St. Louis Exhibit, Manufactures Building, 9-B FREE SOUVENIR CATALOGUE We hear of the ‘lid being off’ in New York, but we never hear of it being off in Chicago.” the bottom drops out in Chicago.” ago News. Visitor—" So your poor husband has passed away, Mrs. Murphy? He died happy, I hope 2” Mrs. Murphy—“ Oi think so, mum. |The last thing he did was to crack me over the head with a medicine-bottle !" —Chicago Fournal, 00 Y YOU U WANT 10 KwoW ‘about the most delightful places In this ‘country to spend the summer? A region easy to get fo; beautiful acer . bracing, le 2 pay postage) and mention this magazine and we will send you our 1904 edition of “Michigan in Summer” containing 64 pages. 200 pictures. maps, hotel rates, etc.,. and interesting informa- Hon about this famous resort rerten Grand f haplds & Indiana R’y Ry Tus Fis) from St. Louts. Lou! as ‘Cinctnnails Chicac®: C. L. LOCKWOOD, Gen’l Pass. Agt dining Gre. oe comicbooks.com