Judge, 1903-12-19 · page 52 of 52
Judge — December 19, 1903 — page 52: what you’re looking at
What you’re looking at
This is a **product advertisement**, not a political cartoon. It promotes Kodak's "New 3A Folding Pocket" camera for $20.00. The page features two photographs of the camera from different angles, showcasing its compact design that "slips readily into a top-coat pocket." The text emphasizes technical features—pneumatic shutter, iris diaphragm, rectilinear lens—and highlights that it produces 3¼ × 5½ inch pictures. The slogan "If it isn't an Eastman, it isn't a Kodak" asserts brand dominance in pocket photography. The term "Kodakery" (explained as photography "with the bother left out") markets ease of use through daylight development and fewer chemicals. The reference to "Christmas Kodaks" suggests this appeared in a holiday issue. Rather than satire, this is straightforward advertising targeting affluent readers of Judge magazine who could afford premium photographic equipment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
If it isn’t an Eastman, it isn’t a Kodak. Broader in scope than any- thing heretofore attained in pocket photography. The New 34 Folding Pocket Pneumatic release automatic shutter with iris diaphragm stops, high speed rectilinear lens, rising, falling and sliding front, combined reversible finder and spirit level, tripod sockets for vertical and horizontal exposures. An instrument that provides, in pocket form, every detail of the equipment required by those who know photography best. Loads in daylight for 2, 4, 6 or 10 exposures as desired. Pictures, 3% x 5% inches. Price, $20.00. “Kodakery”” means photography with the bother left out, means daylight development, fewer chemicals, better pictures. EASTMAN KODAK CO., It slips readily into a top-coat pocket. Ash your deater or serile us for booklet of Christmas Kodaks, Rochester, N. Y. comicbooks.com