Judge, 1903-08-01 · page 13 of 16
Judge — August 1, 1903 — page 13: what you’re looking at
What you’re looking at
This page contains multiple satirical pieces and advertisements typical of early 20th-century Judge magazine: **The main cartoon** ("A Difference") depicts a tramp asking a woman for "a drink," which she misinterprets as requesting water from her pump rather than alcohol. The joke plays on class assumptions: a well-dressed man might request a beverage expecting liquor, while a poor tramp would be offered only water—highlighting social hypocrisy about drinking. **The Schlitz Beer advertisement** uses a defensive marketing strategy, essentially arguing: "Yes, we *could* cut corners and charge less like competitors, but we don't." This suggests competitors were brewing cheaper beer with fewer quality controls. The ad emphasizes purity, sterilization, and aging as expensive processes justifying premium pricing—a response to likely accusations that Schlitz overcharged. **Other items** include a short story excerpt about a young man learning harsh life lessons (presumably moralizing about financial prudence), jokes about drinking habits, and advertisements for Judge's Library Magazine and Lackawanna Railroad publications. The page reflects early-1900s concerns about quality, class, and morality surrounding alcohol consumption.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Finally, when he could endure the sus- pense no longer, the young man accosted the old man. \\ ¢ three cigars a dat said the old man, Sach costing ten cents straight.” “Indeed 2" “ And were I to save the money I spend for cigars I might own yonder lofty build- ing at your age. * Well 2" It was with a heavy heart that the young man turned away. The world of fact was a selfish world, minding its own business ; not at all the world of which he had read.—Detroit Free Press. brew beer for half our cost ‘We could cut down half on materials. igglesworth isn't addicted to drink, e 2” 2 Addicted? Oh, no. Of course he s a glass now and then.” “T see I must modify my question. ‘| Doesn't Bigglesworth let his‘ now * blend with his « then a little too frequently ?"— | Cleveland Plain Dealer. ‘We could save what we spend on cleanliness. ‘We could cease filtering our air. ‘We could send out the beer with- out aging it for months — but the beer would then cause biliousness. ‘We could save what it costs to sterilize every bottle —an expen- sive process. Yet You would pay the same Common beer—brewed without all our precautions — costs you na less than Schlitz Beer. ‘When you can get a pure beer— a healthful beer — at just the price of a poor beer, isn’t it wise to ask for Schlitz? Ask for the brewery bottling. A DIFFERENCE. Lady, I'm perishin’ fer a drink.” ‘There's the pump."” sald a drink, lady—not a bath." >000000000000000000 Fu of Fun and Frolic Judge’s Library Magazine also Sis Hopkins’ Own Book 10c. per copy : Buy them Ae a At News-stands A vivid little love story, beautifully illustrated; told simply but { | with appealing Interest’ ‘The story 2 contained in a Tbepa On Trains Lackawanna Railroad book which describes some of the most delightful mountain and Fesorts in the East, Sent free on receipt of 5 cents In stamps to cover postage. Address, T. W. Lee, General Passenger Agent, Lackawanna Railroad, New York City. comicbooks.com