Judge, 1903-04-04 · page 13 of 16
Judge — April 4, 1903 — page 13: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not editorial satire. It contains: **Main Advertisements:** - **Schlitz Beer**: A lengthy ad emphasizing purity through expensive production methods (filtered water, aged beer, sterilized bottles), targeting Milwaukee's competitive beer market. - **Pall Mall Cigarettes**: Promoting "refined" cigarettes. - **Boston Garter**: A men's sock garter advertised as "always easy." - **The Equitable Life Insurance**: An endowment plan offering $1,000 after 20 years. **Humor Content:** The page includes several short, unrelated comic anecdotes mocking rural/working-class figures (a tramp mistaking a cooking school for heaven, farmers offering breakfast food at wrong hours, a Texan crying about a cyclone). These represent typical period humor stereotyping poor and rural Americans. The satire is light and formulaic rather than politically sharp—standard filler material for magazines of this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Million Year Barrels a Those are sales of Schlitz Beer making it the leader of all Milwaukee beers, by far. That’s a result of maintaining absolute purity. We doubled the necessary cost of our brewing to have Schlitz Beer right. The Result Is We have used the best materials—the finest barley —paid as high as twice what we need pay for hops, We bored six wells to rock to get pure water. We kept our brewing as clean as your cooking. The Result Is We filtered all the air that touched the beer. We filtered the beer through white wood pulp. We aged it until it could not cause biliousness. We sterilized every bottle after it was sealed. A Million Barrels a Year A Million Barrels a Year The Result Is A Million Barrels a Year Isn't Schlitz Beer—pure beer—worth asking for, when the cost is the same as of common beer? Ask for the Brewery Bottling, them at the shops where the refined ‘Sy man trades. ‘A tor of 10 Pall Mall Cigarettes will be sent postpaid for 25. to any reader of JUDGE who cannot obtain them at his dealer's. UNIVERSAL TOBACCO CO., 697 Greenwich Street, New York Kind lady—" Certainly we will give you something to cat, my poor fellow! Come in and take a seat until the meal is read Poor tramp—"Ah, bless you, m daughter! This is heaven!” Kind lady—"Oh, no, it isn’t: cooking-school. Poor tramp—"'A what? Excuse me, Aunt Jane, but I ain’t got it that bad." Philadelphia Bulletin. All over the civilized world itisa “What did you get at de farm-house?” “Nuflin’ but an insult.”” An insult?” e: e farmer's wife didn’t know no more ‘bout de etiket of de table den to offer me breakfast-food at tree o'clock in de afternoon!"—Cleveland Plain Dealer. Every Pale Warranted ERE The Meme ls st Why are you crying, little boy?” asked the tourist in Texas, Boo-hoo!" ‘sobbed the youngster. “De cyclone blew down every house in town but one. “What one was that “The school-house Record. BUTTON CLASP PX Lica fat to the leg —never| ds Sitps, Te > — Philadelphia fellah wouldn't mind living in this know, if it wasn’t this blawsted country, y'know.""—Chicago Post, re good chickens," the dealer ”* replied the shrewd housekeeper, 's no truth in the old saying.” at old saying?” ““The good die’ young.’ phia Press "—Philadel- et more prompt attention and better service @ Juoce when answering advertisemects. i > EQUITABLE HENRY BY DE JWALEZANDER LH MY DE ABOUTS | : hoo an Endowment in the Equitable 1000 - the live will give § with profits- to vou at end of 20 years -if vou If vou die yo $1.000 atone $1000 to $ amily receives Issued in amounts from 200,000 Ayply to GAGE LTARBELL. 2 THE EQUITABLE LIFE ASSURANCE SOCIETY OF THE UNITED STATES, 120 Bxoapway, Naw Youx. Dept. No. 25 Please send me information regarding an Endowment for fears of age. comicbooks.con