Judge, 1903-03-21 · page 13 of 16
Judge — March 21, 1903 — page 13: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Judge magazine (published April 11, dated "Easter Judge"), with minimal editorial content. The main advertisements are: 1. **Schlitz Beer** — A lengthy ad emphasizing "purity" through multiple purification methods (filtered water, air filtration, pasteurization). This reflects early 20th-century anxieties about contamination and germ theory, positioning the beer as scientifically safe. 2. **Oldsmobile automobile** — Advertises mechanical reliability and safety features, claiming "no accidents" and eliminating unpredictable horse behavior. 3. **Old Shy Taylor Whiskey** and **Tabasco Sauce** — Brief ads promoting these products. A small fictional story ("In 2003") appears to be a sci-fi satire about a Martian visitor encountering futuristic humans in armor, likely commentary on technological progress or social change, though the text is fragmentary. The page reflects turn-of-the-century consumer culture emphasizing scientific advancement, purity, and safety as selling points.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PURITY Means Purity requires pure water. We get it from six wells, driven down to rock. No purer water flows anywhere in the world. Purity necessitates pure air. All the air that touches Schlitz Beer, after the boiling process, passes first through an air filter. Pure beer must be filtered. Every drop of Schlitz Beer is filtered by machin- ery through masses of white wood pulp. Pure beer contains no germs. Schlitz Beer is sterilized after it is bottled and sealed, by a process invented by M. Pasteur, of France. It requires one and one-half hours. That’s how we double the necessary cost of our brewing. We do it to make purity certain—to make Schlitz Beer healthful. Will you drink common beer, and pay justas much forit, when Schlitz Beer can be had for the asking. Ask for the Brewery bottling. VV te I Ue Mechanical skill and danger of the horse's u! position—no “Runaw ‘The controlling mech: nsive to the will of the dri ‘here is no factor watch but the road. BVUD INL UE PUNN VRING EAE ehminate the +, sudden fright and unruly dis- he Best Thing on Wheels.” Price 9650.00 ism is simple, strong and instantly re ing a sense of perfect securi uncertainity in the Oldsmobile—‘*Nothing to Call on any of our $8 Selling Agencies or write for illustrated book to Dept. 12 Olds Motor Works, Detroit, Mich. The year two-thousand-three had come, d in the realms of space jc from the planet Mars had moon- ward turned his face Ane: sudden fall, And landed unexpectedly on this ter restrial ball. He struck a housctop in his flight, which scemed to him so high, He thought it the dividing line between the earth and sky. : done at home, ed the street, Was none the worse and proud to think of his most strenuous feat and To his surprise, the men he saw wore armor polished bright; "| From crown to sole it ove! them, Easter “Judge PUBLISHED APRIL 11 One of the finest special is- sues of the year; a great op- portunity for advertisers to reach the wide, wide world Advertising Pages Close April 2d me aces as a seasoning, is al grocers. Free Booklet on wis His toe stubbed on a meteor—he took a 1 ~ Your ladies fair, and where are they? the startled Martian cried His answer was, “One hundred years we've kept them eked inside. ht countless f the public way Indoors “This suit is microscopical, a germ appear— Its form would be reflected in the surface bright and We teach our and should sto discern be s kinds, at occupies their E’en as he spake a hungry germ pre- pared for swift attack Its talons sharp extended “were, and tian fled with seream! is done; for lo “DRINK ONLY THE PUREST” fin geld 7 —] the Largeat Hottlers edema ities Sabasco Sauce it once. At all 'SC0) New Voeria La.