Judge, 1902-12-20 · page 52 of 52
Judge — December 20, 1902 — page 52: what you’re looking at
What you’re looking at
This is a **Kodak advertisement**, not a cartoon or satire. It appears in *Judge*, likely because the magazine accepted paid advertising. The ad promotes Kodak's revolutionary camera system with the famous slogan "You press the button—then do the rest." The two photographs show women demonstrating the ease of use: one in fashionable dress with a hat, one in darker clothing. The key innovation advertised is that photography no longer requires a **dark room**—all developing and printing happen in daylight using Kodak's machines. This was genuinely revolutionary technology that democratized photography, making it accessible to amateurs rather than professionals. The pricing ($5–$75 for cameras) and developing machines ($2–$7.50) reflects early 1900s consumer products. The message is straightforward marketing: Kodak's system is simpler, faster, and produces better results than traditional methods. There is no satirical commentary here—it's a legitimate technological advancement advertisement.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ohe Kodak Way You press the button—then do the rest By the Kodak System every step in picture taking and picture making is accomplished in daylight —lcading, unloading, developing, fixing, printing. The Kodak way gives better results ‘than the old way, too. DarKk-Room Abolished Kodaks, $5.00 to $75.00 Kodak Developing Machines, $2.00, $6.00 and $7.50 EASTMAN KODAK CO. Sc al ag or atl Rochester, N. Y. comicbooks.com