Judge, 1902-08-09 · page 19 of 20
Judge — August 9, 1902 — page 19: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not political satire. It promotes Pabst Beer, established 1844, featuring an aerial illustration of the Milwaukee brewery complex. The ad makes several marketing claims typical of early 20th-century beer advertising: - **Health benefits**: Claims the beer contains "nourishment in a pre-digested condition" with only ~3% alcohol - **Quality/purity**: Emphasizes the brewery is "as clean as the cleanest home kitchen" and welcomes inspection (58,971 visitors annually) - **Mass appeal**: States 500,000 American families serve it daily, implying respectability - **Prestige**: Describes the massive facility (38 acres, seven city blocks) as evidence of superior "scientific brewing" The rhetoric appeals to middle-class values—purity, family wholesomeness, and American manufacturing prowess. There's no satire here; this is straightforward promotional content that appeared in *Judge* magazine as paid advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ae = This picture is worth studying. It represents the Great Pabst Plast ct kee, and the result of 58 years’ scientific brewing It is equal in size to ten ordinary breweries, covers sevga city blocks, and has 38 acres of floor space. It is such facilities as these that have made Pabst’ Beer famous in every part ofsthe world. Pabst Beer has been before the public as a healthful and delightful beverage for 58 years. It could never have attained its present popularity if the beer had not posses superior merit. Could it? Pabst Beer is served daily on the tables of five hundred thousand of the best familics in’ America. Would so many thousand people use it in’ their ; Homes if it were not both palatz and wholesome ? ‘ Pabst Beer contains a great amount of nourishment in a pre-digested condition, with | ee only about three per cent. of alcohol. just cnough to. stimulate reeably and oe ee beneficially. It is) the popular daily i; American beverage. | : Pabst Beer is the kind you ra § ee i | ; will be proud to serve your friends at the : home table. It is above all a pure beer. | Brewed in a plant as clean as the cleanest home kitchen — always open to your inspection— 58,971 visitors last vear. comicbooks.com