Judge, 1902-02-15 · page 11 of 16
Judge — February 15, 1902 — page 11: what you’re looking at
What you’re looking at
This page is a full-page advertisement for The Prudential Insurance Company of America, not a cartoon or satire. It uses the tagline "The Prudential has the strength of Gibraltar" (referencing the Rock of Gibraltar as a symbol of stability) to promote the company's financial metrics from 1901. The ad emphasizes growth over 26 years, listing assets, liabilities, surplus, and insurance in force to project reliability and trustworthiness to potential customers. The claim of protecting "more than one million families" appeals to middle-class security concerns of the era. This represents typical early-1900s corporate advertising strategy: establishing credibility through impressive numbers and reassuring metaphors about institutional strength.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
STRENGTH OF ‘ GIBRALTAR ee Giant Strides by a Giant Company LIFE INSURANCE written and placed during 1901, over 273 Millions PAID POLICY-HOLDERS, in 26 years, over . . § Millions ASSETS, end of 1901, over 48 Millions LIABILITIES, tess than 2. ee LD Millions SURPLUS, nearly T Millions INCOME, during 1901, nearly 29 Millions PAID POLICY-HOLDERS, during 1901, over . . 8 Millions Policies in Force nearly 43s Millions. Covering Life Insurance of over $703,000,000 SURROUNDING WITH ABSOLUTE PROTECTION More Than One Million Families A Progressive Company in which the Safety and Advancement of Its Policy-Holders’ interests are the chief considerations. Write for Information to Dept. N. THE PRUDENTIAL Insurance Co. of America JOHN F. DRYDEN, President. HOME OFFICE: Newark, N. J.