Judge, 1902-01-11 · page 13 of 16
Judge — January 11, 1902 — page 13: what you’re looking at
What you’re looking at
This page is primarily **advertising**, with one narrative cartoon and supporting editorial content for Schlitz beer. **Main Content:** The "Telling You About It" article explains why Schlitz brewery advertises its manufacturing process. It notes that American Bankers visiting Milwaukee were impressed by their brewing methods—using premium ingredients, developing proprietary yeast cultures, and employing extreme cleanliness (filtered air, plate glass rooms, sterilization). The pitch: purity justifies higher cost, so why drink cheaper beer? **The Cartoon:** Below is a brief London Punch reprint: a man stuck on a high place asks how to descend; he's advised to close his eyes and walk—absurdist humor about willful self-delusion. **Social Context:** The page reflects early-1900s advertising strategy: manufacturers attempting to build brand loyalty by educating consumers about production quality and hygiene standards—concepts gaining importance during the Progressive Era's food-safety movement. The remaining space features period advertisements (Pears' soap, Martell's brandy, President Suspenders) and a "Stanlaws Girl" art series promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
nic use: Dys- tion, La tion, Con- and tutes. Telling You About It The American Bankers’ Convention met in Milwaukee in October and many of its mem- bers visited our brewery. They were astonished at the methods in use there; and numbers of them asked why we don’t tell more people about them. That is what we are trying to do; this adver- tisement is for that. If you could see us brew Schlitz beer you would be forever a friend of it. But you can’t all come, so we tell you about it. We use the finest barley and Bohemian hops. Our yeast is the best brewing yeast in the world. It is developed forever from the same mother cells—cells that are priceless to us. Cleanliness is carried to extreme beer is cooled in plate glass rooms, filled with filtered air. Then the beer is filtered, and every bottle is sterilized after it is sealed. All Schlitz Those who sce this process never forget it; and Schlitz beer has a new relish afterward. It means absolute purity. It means that we double the cost of our brewing to get it. Why do you drink common beer, and pay just as much for it? Is not purity worth asking for? Ask for the Brewery Bottling. 4. teerace C ues—" 1 be got up here, mister, but I don’t zee ‘ow ever I be goin’ to get down.” F \eaten—"' Thee shut thee eyes an’ walk about a bit, an’ thee'll zoon get down.” —London Punch. | An honest man entered the store of a clothier one day, and in reply to the query as to what could be done for him on that pari sumed a humble pose and re I wish to furnish you proof that Iam | what Lam.” pot doubt. your honest id the “but still proofs are proofs, and you mur document mber that I was in your store six months ago ? Mas! Ido not; but y . and T will not gai here, sir, and bought this suit of W had. been marked dover een no fading A at you lied to me.” Then what is the cause of thy complaint?” + It is no complaint, oh, clothier. It is that [after Th wind a ten-dollar int ‘A ten-dollar bill in the pocket of an cight- dollar clothier, « \ explain, T—I was tempted,” said as he trembled before his employer. > The you who substituted a ten for a tw made this honest man journcy to get his just dues? bring n new, crisp ten, and later on Twill sce to your case." +1 would not that he come to poverty," said the honest man. “He shall not, but Twill stop it out of his wages and humble him to the dust. Lalways lollar bill with every cight-dol- fs your bale y apolog’ pense, remember young man, {if T have put you’ to that all m | marked down to nine dollars a Dill placed in each pocket to close them out and make room for a chicken-farm in Detroit Free Press. Pears’ is not only the best soap for toilet and bath but also for shaving. | Pears was the inventor of shaving- stick soap. iched over teo years. Reasipiet ‘at the ‘PRESIDENT | __ SUSPENDERS. 9A Genuine od | Brandy made from Wine.” Medical Press (London), Aug. op MARTELL'S THREE STAR BRANDY AT ALL BARS and RESTAURANTS. ‘Gonndeatial, “addres, CHINESE DRUG 60.23 Peee ik, CICATOSTLL JUDGE COMPANY, 110 FI -» A New Series of Water-Color Proofs of Drawings of the fasci- nating “ Stanlaws Girl.” « « « +» The series consists of six of the newest and best examples of Stanlaws' work, beautifully print- ed in colors. The size of each picture, handsomely mounted, is 12x19 inches, ee me ew THE PRICE OF THE SMARTEST GIRL SERIES 15 $3.00 PER SET THE STANLAWS GIRL IFTH AVENUE, NEW YORK comicbooks.com