Judge — September 28, 1901 — page 19: what you’re looking at

What you’re looking at

This is a **Hawes Hat Company advertisement**, not a political cartoon. It's a straightforward commercial promoting the company's "Haws" brand hats at $3.00—positioning them as superior value compared to competitor brands (Derby and Alpine styles) selling for $5.00. The ad uses two diamond-framed hat illustrations to showcase the Fall Derby (Style 1608) and Fall Alpine (Style 1515) styles. The sales pitch emphasizes quality parity at lower cost: paying five dollars for competitors yields no better satisfaction than buying Haws for three dollars. The ad lists three New York locations and one Boston store, typical of late 19th/early 20th-century hat retailer advertising. There is no satire or social commentary—merely price-based competitive positioning common to period retail advertising.