Judge, 1901-09-21 · page 22 of 22
Judge — September 21, 1901 — page 22: what you’re looking at
What you’re looking at
This page contains two distinct advertisements rather than satirical content. **Top Advertisement (Prudential Insurance):** Uses the maritime disaster phrase "Women and Children First" (referencing the Titanic sinking of 1912) to promote life insurance. The anchor border and Gibraltar imagery suggest strength and stability. The pitch appeals to breadwinners' sense of duty: securing life insurance "anchors" family financial security. This exploits contemporary anxieties about sudden death and family destitution. **Bottom Advertisement (Cook's Flaked Rice):** A straightforward food product ad emphasizing quick preparation (under a minute) and nutritional endorsement from doctors and athletic instructors. The illustrations show preparation steps. Notably, it claims the rice suits infants despite not being marketed specifically for them—an odd qualifier suggesting competitors made infant-food claims. Both ads reflect early 20th-century consumer marketing: emotional appeals (family protection) and appeals to authority (physicians, physical fitness experts).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
On SEA or LAND Remember it’s “Women and Children First” ANCHOR YOUR FAMILY BY MEANS. OF LIFE INSURANCE /N THE PRUDENTIAL Write for Information Dept. N THE PRUDENTIAL INSURANCE CO. oF AMERICA. JOHN F. DRYDEN, President. HOME OFFICE, NEWARK.N.J. HAS THE” * " STRENGTH OF *; « GIBRALTAR |” 3s Cook’s Flaked Rice HOW TO PREPARE. Pour the dry flakes from the package into a colander. Put a liberal amount of salt into a little boiling water. Pour the boiling salted water on the rice, through the colander. . Drain, shake slightly, and turn out on a hot dish; serve with sugar and milk. That is all—and the rice is perfectly prepared in less than a minute. COOK’S FLAKED RICE has the endorsement of the family physician, the specialist, and the athletic instructor as a perfect food for every member of the, family. Light, nourishing, and easily digested. COOK’S FLAKED RICE tempts the most capricious and satisfies the strongest appetite. COOK’S FLAKED RICE is not advertised specifcally as an infants’ food, nevertheless it is a ALL GROCERS BOOK OF TESTED RECIPES IN EVERY PACKAGE. perfect one. comicbooks.com