Judge, 1901-09-07 · page 20 of 20
Judge — September 7, 1901 — page 20: what you’re looking at
What you’re looking at
This is **not a cartoon or satire—it's a full-page advertisement** for Williams Shaving Soap in Judge magazine. The ad features a photograph of a barber shaving a customer aboard a New York Central train, with an inset image of "The Empire State Express" locomotive. The copy quotes George H. Daniels, General Passenger Agent of the New York Central Railroad, endorsing Williams Shaving Soap for use in barber shops across the railroad's limited trains and major terminal stations (Grand Central, Boston, Albany, Cleveland, Chicago, St. Louis). The appeal is to **comfort and luxury travel**: the ad suggests that refined passengers expect quality grooming services, and Williams Shaving Soap signals the railroad's commitment to passenger comfort and safety. The J. B. Williams Company, based in Glastonbury, Connecticut, marketed globally (with offices in London, Paris, and Dresden). This represents early 20th-century corporate advertising emphasizing product quality through institutional endorsements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE EMPIRE STATE EXPRESS.” SERVICE JMR. GEO. H. DANIELS, Gen. Pass. Agt., says: “The New York Central, always prompt to adopt whatever will add to the comfort as well as the safety of its pero uses WILLIAMS’ SHAVING SOAP in the barber shops of its magnificent limited tr ‘Travelers by the New York Central will also find WILLIAMS’ SHAVING SOAP exclusively used in the barber shops of all its great terminal ‘Stations, such as the Grand Central, New York, and Union Stations in Boston, Albany, Cleveland, Chicago, St. Louis, and thus are slays ssn of slants, relreshing shave in these shops. THE J. B. WILLIAMS CO., Glastonbury, Conn. DRESDEN. comicbooks.com