Judge, 1901-05-11 · page 15 of 20
Judge — May 11, 1901 — page 15: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Judge magazine (circa 1901, based on the Travelers Insurance Company statement dated January 1, 1901). The page contains three major advertisements with no political cartoons: 1. **Williams' Shaving Soap**: A before-and-after comparison showing two faces—one irritated (Face No. 1, thin lather) versus one comfortable (Face No. 2, thick lather). The satire is gentle product advertising disguised as consumer education. 2. **Schlitz Beer**: An extensive text advertisement emphasizing "purity" through detailed description of filtration, sterilization, and aging processes. This reflects early-1900s advertising's appeal to scientific progress and safety concerns (relevant given recent food-safety scandals of that era). 3. **Supporting advertisements** for bicycles, insurance, and other products. **Notable context**: The Schlitz beer ad's emphasis on purity and scientific brewing reflects genuine consumer anxieties about contaminated food and drink in the early 1900s—before modern food safety regulations. The page contains no political satire or significant cultural commentary beyond standard commercial promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WILLIAMS Sox: These Faces Show the difference between Williams’ Shav- The lather of most soaps is thin and watery, and A Bottle of Purity Take a bottle of Schlitz beer. and think what it means to produce it. That clearness is the result of simple purity. The beer in that bottle was brewed in absolute cleanliness. It was cooled in filtered air. The beer was filtered before we bottled it. It was sterilized after the bottle was sealed. And the beer has been aged. It was stored ing Soap and other kinds. as soon as it is applied to the face It appears full of little pin holes (see face No. 1); the skin be- begins to evaporate. comes hard and dey, the face. burns and itches ; it’s torture to shave with su¢lsoap, for months in refrigerating rooms; fermented so well that it will not ferment on your stomach. It is a green beer— not an ae beer — that produces biliousness. The hops in that beer were selected by our expert in Bohemia.. The barley is the best that grows. The lather of Williams’ Soap is al- ways thick, moist and creamy (see face No. 2); it softens the beard, the soft, velvety, and renders shaving casy and agreeable. Williams’ the only kind that makes skin pliable and The yeast was developed from our original mother cells that give to Schlitz beer its Soap is distinctiveness. And yeast is of tremendous importance. It is easy to brew a beer, and there are thousands who do it. But we have spent fifty years in learning to brew a beer like that. There are beers that cost not half the time and money that is spent on Schlitz. But the saving is not yours; and those who care for purity and health don’t drink them. “Won't dry on the face.” Williams’ Soaps sold everywhere, but sent by mail if your dealer does not supply you. WILLIAMS’ SHAVING STICK, 2Sc. SWISS VIOLET SHAVING CREAN, 50c. YANKEE SHAVING SOAP, (Rd. or Sq.) 10c. LUXURY SHAVING TABLET, 25c. WILLIAMS’ SHAVING SOAP (Barbers*), 6 round cakes, 11b., 4oc. Exquisite also or toilet. TRIAL SIZE WILLIAMS’ SHAVING STICK, 10c. IN STANPS. TRIAL SIZE WILLIAMS’ SHAVING TABLET, 2c. IN STAMPS. THE J. B. WILLIAMS CO., Glastonbury, Conn. Drespax. Pants. Svoney, 1 Curate (very pleased)—"' Vicar, I've had a A member gregation asked to be allowed to see The striking design on the back cover of this issue of Junck, in which the electric tower at the Pan-American Exposition is made to help advertise the Pure Malt Beverages of the Har- vard Brewing Company of Lowell, Massachu- setts. is the work of Walker O'Loughlin, a ris- ing young New York artist. — | lf STATEMENT ne =) | TRAVELERS INSURANCE COMPANY, of Hartford, Conn. Chartered 1863. (Stock.) Life, Accident and Employers Liability Insurance. JAMES G. BATTERSON, President iment paid me to-day. proves as all nce it MS. of my sermon.” Vicar—"* That's very Curate (more pleased)— , Thompson. You know ‘Thompson, the inspector of nuisances?” RIDING THE CHAINLESS, ‘The increased number of chainless bicyles this year reveals the fact that many riders have not yet learned the knack of pedaling them—a proof that they are recent converts, In pedal- ing a chainless ankle-motion is indispensable in order to get the full benefit of the mechan- ism, One should not stamp the foot first on one pedal and then on the other and make Sue fierce alternate thrusts, but should as nearly as PITAL $1,000,000.00 JANUARY 1, 1901. $30,561-030.06 Inthe naogsot Agents LES (Including Reserves TY to Polley-holders, Paid to Polley holders slice iss,” Pald to Poucy holders in d to Polley-bolders ot policies TOR THE YEAR 1900: 1,386,682. 90 109(019.851.00 167,819 96 ite i Raa Soiy) Resets "as er" cent. esis) 2.4 30 a2 188.55 \ Sylvester C. Dunham, Vice-President Joba F. Morrs, Se 1. Lewis, M.D. Medical Director and Adjuster | | Paward V Preston, Superiatenicutot Avenies | i ram J Stesseager Actuary || possible keep an even pressure throughout every revolution. The habit of stamping is acquired by riders who have been accustomed to riding chain-wheels and have not learned to overcome the backlash. In the chainless type there is no backlash. The action of the gears is continuous and rhythmic, and if the pédal- action is the same riders will be surprised at the ease with which they progress. This is espe- cially true in hill-climbing. The tendency of the gears is to keep on meshing in the direction they are started. They do not sag back like a. chain, but retain their impetus. This should be remembered by riders and favored by them, and then they will find a new charm in’ the most glorious of pastimes. SPALDING BICYCLES. 1901 ding piel teiiing You wilt prompt attention and better service by mentioning Joven wien answering acvertisementa, wc 0 AND WEST—LAKE SHORE LIMITED—The New York Central. comicbooks.com