Judge, 1901-04-20 · page 11 of 16
Judge — April 20, 1901 — page 11: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. It advertises "Lion Brand" shirts, collars, and cuffs made by United Shirt & Collar Co. of Troy, New York. The visual features a stylized lion (the brand's trademark) gesturing toward a man in formal dress, emphasizing the product's quality and style. The lion appears anthropomorphized to suggest sophistication. The ad's humor is light and commercial rather than satirical: it uses the playful tagline "Papa says he can't help feeling stylish in 'LION BRAND'" to suggest that wearing these products makes one fashionable almost involuntarily. The body text addresses a genuine consumer problem of the era—poorly-fitting collars that wilt and look unkempt—and proposes Lion Brand's solution: coordinated shirts and collars designed to fit together properly. Pricing and distribution information follow. This represents typical early-20th-century advertising strategy: combining brand mascotry, gentle humor, and practical product benefits to appeal to male consumers concerned with appearance.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
USA ay, /' HEN a collar presses against the neck it feels uncomfortable, quickly wilts in warm weather, and does not look as its designer intended. The only remedy is to have it properly fitted to the shirt. LION BRAND collars and shirts are made to fit each other, with cuffs to match, and insure cool, comfortable, stylish ease. They are made of the finest fabrics in the market, by the best workmen in the world, offering every variety of design in both form and color. ; Two collars or two cufts cost 25 cents. It doesn’t pay to pay more. Shirts cost $1, $1.50, or $2, according to the kind you want. Ask your furnisher. If he doesn’t carry them in stock we will send the name of one who will supply you. Do not send us money. UNITED SHIRT & COLLAR CO., Makers, Troy, N. Y.