Judge, 1900-12-22 · page 48 of 48
Judge — December 22, 1900 — page 48: what you’re looking at
What you’re looking at
This is primarily **advertising**, not satire or political commentary. It's a Kodak camera advertisement from Judge magazine promoting folding pocket cameras as Christmas gifts. The small text on the left—"If it isn't an Eastman, it isn't a Kodak"—is a **brand slogan**, not a joke or satirical commentary. It's asserting Eastman Kodak's market dominance by claiming their cameras are the only "real" Kodaks. The image shows a hand holding a folding pocket camera. The ad highlights various Kodak models available at different price points ($1.00 to $35.00), emphasizing features like aluminum construction, leather covering, quality lenses, and interchangeable attachments. **For modern readers:** This reflects early 1900s consumer culture where Kodak was the dominant camera manufacturer, and companies used bold marketing claims to establish brand supremacy. The phrase "it isn't a Kodak" suggests competitors existed but were positioned as inferior alternatives.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Take a home for The Folding Pocket Kinds are made of aluminum, covered with fine seal grain leather and fitted with superb lenses and shutters. $10.00 to $17.50. an If it New and interesting phases of Kodak- , ery are the Panoram Kodaks for land- isn’t 6% scapes and out-door groups, the Portrait an >) attachments for making large head and shoulder photographs with the small, fixed Eastman, focus Kodaks, and the two, six and twelve it exposure cartridges which enable the Kodaker to load for a couple of exposures isn’t at home or for a day's outing. a Kodak, aa Kodaks, $5.00 to $35.00 Brownie Cameras,$1.00 Catalogues free at the dealers or by mail, EASTMAN KODAK CO., Rochester, N. Y. comicbooks.com