Judge, 1900-12-22 · page 2 of 48
Judge — December 22, 1900 — page 2: what you’re looking at
What you’re looking at
This is a **commercial advertisement**, not political satire. It promotes "Lion Brand" collars, cuffs, and shirts made by United Shirt & Collar Co. in Troy, New York. The ad uses a visual joke: a man emerges from an oversized collar like a "papa" getting dressed up. The humor plays on the idea that proper-fitting collars are essential to looking well-dressed—you "cannot feel dressed if it all ease" without the right collar. The ad lists various collar heights (Stanmore, Linden, Lakota, Tanus, Samoa) and emphasizes that Lion Brand offers coordinated collars, cuffs, and shirts at affordable prices ($1-$2 for shirts). This reflects early 1900s advertising strategy: using humor and visual exaggeration to promote practical menswear products in magazines like *Judge*.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ro wa ie Be anon ay | I ‘OU cannot feel dressed if ill at ease. You cannot be at ease if your collar doesn’t fit. Your collar can not fit you unless it fits the shirt, and you cannot get collars and shirts in one brand fitted to each other, with cuffs to match, unless you buy ‘‘Lion Brand” collars, cuffs and shirts. They exhibit the best of workmanship applied to the finest goods. Two collars or two cuffs cost 25 cents, It doesn’t pay to pay more. Shirts cost $1, $1.50, or $2, depending on the kind you want. If you cannot get them from your furnisher, we will send the address of one who can supply you. Do not send us money. This collar is made in quarter sizes and five heights as marked. UNITED SHIRT @ COLLAR CO., Makers, Troy, N. Y. comicbooks.com