Judge — December 22, 1900 — page 2: what you’re looking at

What you’re looking at

# Lion Brand Collars Advertisement This is a **commercial advertisement**, not political satire. It promotes "Lion Brand" collars, cuffs, and shirts made by United Shirt & Collar Co. in Troy, New York. The ad uses a visual joke: a man emerges from an oversized collar like a "papa" getting dressed up. The humor plays on the idea that proper-fitting collars are essential to looking well-dressed—you "cannot feel dressed if it all ease" without the right collar. The ad lists various collar heights (Stanmore, Linden, Lakota, Tanus, Samoa) and emphasizes that Lion Brand offers coordinated collars, cuffs, and shirts at affordable prices ($1-$2 for shirts). This reflects early 1900s advertising strategy: using humor and visual exaggeration to promote practical menswear products in magazines like *Judge*.