Judge, 1900-12-15 · page 16 of 22
Judge — December 15, 1900 — page 16: what you’re looking at
What you’re looking at
This is primarily a **testimonials and advertising page** from *Judge* magazine (dated November 27, 1900), celebrating the publication's upcoming 1,000th issue. It contains no political cartoon or satire to analyze. The page features endorsements from major American companies—Remington Typewriters, Kodak, Hoffman House Cigars, Hires' Root Beer, and others—praising *Judge* as an effective advertising medium. These testimonials claim the magazine reaches both trade professionals and consumers effectively. The letter from Keep Manufacturing Company (center) emphasizes *Judge's* role in Republican politics and social campaigns, noting it uses "ridicule and sarcasm with withering effect" against opponents and has promoted better publications in public spaces. **For modern readers:** This demonstrates *Judge's* status as a prestigious, influential weekly magazine where major brands invested advertising dollars, and confirms its identity as explicitly Republican-aligned advocacy journalism, not neutral satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Few Testimonials from the “Thousand” Letters ~Commending “Judge” as an Advertising Medium.» Remington Typewriters. “The value of Juoce we do fot question. Our results have not been unfavorable."" WYKOFF, SEAMAN & BENEDICT New York. a Great Western Champagne. “We advertise in many papers, but Junge is the best on the list. It brings Jegults from ail over the United States.”* PLEASANT VALLEY WINE CO., Rheims, N. Y. rd Pinaud’s Specialties. “ Jupcr has always been consider- ed by'me one of the best advertising mediums in the United States, and re- sults are satisfactory.” VICTOR KLOTZ. E. Uraxp, Mgr., New York. as Pozzoni’s Complexion Powder. “We consider Jupcr one of the best advertising mediums in the count 7 SAM'L MOFFITT, Mgr., St.Louis. s Hoffman House Cigars, “We have frequently received orders from all parts of the United States mentioning Jubce ; our business has been helped considerably.” MAX HILSON. Sec., New York a Gunther's Candy. “ Jupcr is a first-class advertising medium. * C. F. GUNTHER, Chicago. ot The Kodak. “ Have had good results from Jvc and Jupce’s Quarterty, and will con- tinue.” EASTMAN COMPANY. Rochester. o Scott's Emulsion. + We are believerf in JupcE, space. Single copy often has mariy readers.” SCOTT & BOWNE, New York. a The Century Brace. + We are well satisfied of the value of Jupce for our advertising.” CHESTER SUSPENDER CO., Roxbury. a Williams Shaving Soap. «« Jupce reaches the trade and con- stmer as well. There are no mediums better than your class for our business.” J B. WILLIAMS CO., Glastonbury, Conn, wt Hires’ Root Beer. * We consider the illustrated week- lies the best of all the weeklies. An advertisement in Jupcr does much extra work in public places. C. £. HIRES COMPANY, a Philadelphia. BE. & W. Collars. « Jupce is a great medium to reach consumer ” EARL & WILSON, New York. OT Xp TeKejp Manuflaeaing Company, Mehessef Repo Seattyand one Peirashangh Bimal Sse 4B Fanos we navn we erase oroas oF Nes You JUDGE COMPANY, 110 Fifth Avenue, New York. Mi York: November 27, 1900. Dear Sixs:, We send copy for advertisement to be used in the One Thousandth Number of Judge” that will dated December 15th. As we were one of the adver- tisers in your original number it seems appropriate that we should be in this one. Please accept our sincere congratulations on the success of your bright publication. You deserve your wonderful success. Yours very truly, KEEP MFG. CO, Mr. Ration Aladvertiser; 1998 Busting Block, Chicago, Ill. Dear Sirt- Responding to- your Pequest , weyenclo: ‘space in JUDGR,ani havo referred your letter VO'FIPTH AveNUB, New York, Dee. 10,/1900. card of rates: for: the request that Mr. Verree or Mr. Johnson eal: to you the particuler fitne f JUDGE for your class_of advert ising Ve contend for JUDGR that it is the best general advertising considered--in the United Stat: sad each co is one of thor and even should only’ en simply humorous, but, when necessary, the force of ridicule ant sarcasn 1s used with withering effect ‘upon the object of its attack. In every battle for Republican supremacy in the State and.nation, and in all public movements for the good of the greatest mmber, it leads, the way. JUDGE has done nore to supplant blood-and-thunder and perni~ eflous periodicals in public places than ay other agency; it has conq stantly afeed a little higher along the linss of ite chosen sph fant dn cov a welcons guest in the tost fast latous hoase inthe cede In tho last”few-yoars, the volume of advert iat has been constantly on the increase, and in'viev of p: of formation, it ean be promised that JUDGR in the ite brilltant past. Photo Materials. “We think Jupcx is the best of the weeklies for advertising.” E. & H. T. ANTHONY, New York. a Kirk’s Soaps and Perfumes. "Téa large number of readers of each copy constitutes publicity, Jupce is render- ing advertisers unequalled service.” JAS. S, KIRK & CO., Chicago. Tn its peges now in process Gure. will. surpass Columbia Bicycles. “We continue to use Jupce and appreciate it as an advertising medium.” POPE MFG. CO., Hartford. a Facial Soap. “Especially in advertising, there is only one Jupcr.”” J. H. WOODBURY. New York. The Club Cocktails. “ The fact that we have advertise * Club Cocktails *in Jupcr without inter. mission for seven years propery presses our opinion of it as an ad-ert ing medium reaching the best pe ple.” G. F. HEUBLEIN & BRO., Hartford. s Packer’s Tar Soap. ,__‘* We have advertised in Jupcr: ever since the Arkell reign, and the results have been such that a lunch is yours any time you will call.” E. A. OLDS, New York. a Sprague School of Law. “ We felt dubious about Jupcr, but the result was such that we have just renewed our contract with N. W. Ayer & Son for another year.” J. COTNER, Jr., Sec., Detroit. Fe) Instantaneous Chocolate. “We know of no medium better adapted to giving publicity to any li of goods than Junce.” S. F. WHITMAN & SON, Philadelphia, . a Sohmer’s Pianos. We have had practical results, proving Jupce to be a most excellent dium—and can endorse it with con- viction,”* SOHMER & CO., New York. o Beeman's Pepsin Chewing Gum. “Continue our ad. in Juce ; results are satisfactory.” BEEMAN CHEMICAL CO.. Cleveland. a Gold Seal Champagne. * Our business has increased since we began advertising in Jupce.” J. W. DAVIS, Sec. Hammondsport, N.Y. o Rambler Bicycles. “We always use Jupce and con- sider it particularly valuable this World's Fair year.” GORMULLY & JEFFERY MFG. CO.. Chicago. a NoTo-Bac. “We have been using Jupce. the upce Liprary Macazine and Jupces Quicrenuy for the past three years and occasionally take an extra hali-page. which is our opinion of the advertising value of your publications.” STERLING REMEDY CO. Mineral Springs. Ind. Great American Tea. «The Juvcr isa good medium, hits every time, and goes into the homes that we want to reach with our cele brated teas.”” ‘T. B. SMITH, Mgr , New York s Barker Brand Collars. “In every issue of Jupce for six ears we have advertised ‘Barker Brand’ Collars. Tho fact that we at still there is—enough said.” WILLIAM BARK¥R COMPANY, Troy, N. ¥. comicbooks.com