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Judge, 1900-07-21 · page 17 of 18

Judge — July 21, 1900 — page 17: what you’re looking at

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Judge — July 21, 1900 — page 17: Judge, 1900-07-21

What you’re looking at

This page is primarily **advertising**, not political satire. The main content consists of commercial advertisements for insurance, whiskey, and books—typical of early 1900s magazines. The dominant feature is a large **Equitable Life Assurance advertisement** highlighting a Canadian policyholder (George Gooderham) whose 15-year endowment policy matured with impressive returns ($150,847 cash plus additional benefits). The ad uses his testimonial to claim superiority over competitors, noting his policy from another company returned $15,000 less. Secondary advertisements include: - **Trimble Whiskey** (with hands toasting) - **Judge Company's "The 1900 Girl"** book (25 cents) - **Arkansas Traveler card case** (50 cents) A brief humor piece at top-left describes a bar-keeper's concern about wasted ice during a Maine storm—a mild joke about economic waste, not political commentary. The page reflects turn-of-century consumer culture and insurance industry competition rather than satirical critique.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

‘The ice-trust sensation recalls a good story, The Prudential Insurance Company may weil | touching ice which I have never seen in print. | feel proud of the policy written by it on the life ‘A New York bar-keeper, who was spending his|of Mr. Charles T. Schoen, who has recently vacation in Maine, found himself one evening | taken one of the Prudential’s five per cent. in a hotel in Portland. While he lingered a| gold-bond contracts for $250,000, the first pre- terrible storm took place, The windows of the |mium upon which was $18.270.. This is one room in which he was sitting were broken by | of the largest investment policies ever written hail-stones ‘* almost as big as eggs.” The pro-|in this country, and its value as an advertise- prictor of the hotel noticed that the bar-keeper | ment to the Prudential is greatly increased by turned aside to drop a tear. ‘* Does the storm | the character and reputation of the gentleman scare you?” he weoraeed to sak his sts “*It| who purchased it, isn t that,” replied the bar-keepet wut I can't | = bear 5 th cracked ice wasted on a erence Pata toate tg atsctose), yn state."—New York Mail and Ex- But a Ripans each day Brove wecolor ewes. She's fair ans falryowiite Fore Green Label. A pure, mellow tye whiskey that has stood every test of tin choice, and the favorite drink of all who have tried i We guarantee that it is a pure, unadulterated Rye, 10 time, not artificially, 9°) 7°""* os axed by AT ALL FIRST-CLASS DEALERS, WHITE, HENTZ & CO., Phil. and N. ¥., Sole Proprietors. The connoisseur's Established 1793. A Thing of Beauty and a Joy Forever. MORE OF THE Voikt| JUDGE'S a PRETTY WOMEN| WOMEN’ She of 1900—the Finest Collection of All. & Charming Faces, Elegant Gowns, The Largest ENDOWMENT EVER PAID. Fifteen years ago Mr. George Gooderham, of Toronto, took out 15-Year Endowment Policy No. 289,421 for $100,000, in the Equitable Society, paying an annual premium of $8,382. Now his policy has matured and shows the following results: 1—Cash, . < $150,847. 2—Paid-up Assurance, $210,000. 3—Annuity for Life, | $ 20,320. At the same time Mr. Gooderham took out a policy of the same kind for the same amount and with the same premium in another com- any; the cash return on which was $15,000 less than on the Equitable policy. Here is what Mr. Gooderham says: “1 have always been a strong advocate of Endowment Insur.”” “ance, and about the time I took your policy for $100,000 1” laced $4oo,co of Endowment policies on my life in eight dif-” ferent companies. Of this amount $310,000 has already matured “I have lived to see the result and to know what it mei “These results realized by the Equitable are larger’? ‘sand more satisfactory than any result ever realized by? me on any of my policies which have matured to date."* 1 may say that they are quite satisfactory, and that no” “company has ever done so well for me."* —Strongest in the World— THE EQUITABLE Life Assurance Society of the United States. JAMES W. ALEXANDER, Prest. JANES H. HYDE, Vice-Prest. If you would like to know what the results of such a policy would have been if issued at your age, cut out and mail coupon below: 1 would like to know the results of an Endowme=t Policy for $------if issued at age sabes Name Address —.. Grace, Character and Action. & A NEW BOOK. “THE 1900 GIRL” is a companion volume to “The Pretty Girl,” only larger, with brief poems, bright dialogues, etc. Beautifully engraved and printed on plate paper and handsomely bound, with an illuminated cover, pages 9x12 inches in size. PRICE, 25 CENTS. Beautiful women of many nationalities, all the pick of their kind. The Pretty Girl pictures from JUDGE are famous the world over, and the sales of the first of the series have been and are very large. They are all by JUDGE artists, and involve some of the best work ever done by thosesfamous workmen. Order at once. The edition is small. Your bookseller will attend to the matter if you do not care to attend to it yourself. Address JUDGE COMPANY, (10 Fifth Ave., New York. THIS BEAUTIFUL CARD CASE, Made of Bright Aluminum, 100 Fine Cards, with Name and Address, ‘and a Yearly Subscription to The Arkansaw Traveler, A (| ( modert and up to date, all for e ¢ You may ot ket another free copies,” Ramples, $ cents. THE ARKANSAW TRAVELER CO., LAW BLDG, CHICAGO, U.S. A. comicbooks.com