Judge, 1900-04-28 · page 11 of 16
Judge — April 28, 1900 — page 11: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. It promotes Lion Brand shirts, collars, and cuffs made by United Shirt & Collar Co. of Troy, New York. The ad uses humorous imagery: a figure wearing an ill-fitting garment surrounded by discarded clothing and accessories, with the caption "He's thrown away his others." The visual joke suggests that old, worn garments are literally falling apart—collars "pull at buttonholes," seams strain, and they "constantly wear on the nerves." The advertisement's pitch is pragmatic: replacing worn clothing is economical ("It's cheaper") than maintaining old pieces. Prices listed are 25 cents for collars/cuffs and $1-$2 for shirts, reflecting early 20th-century retail costs. The lion trademark (visible lower left) served as the brand's logo and quality marker. This is straightforward commercial messaging in Judge magazine's advertising space, not social commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
it will pay you to make a clean sweep this Spring. Collars, cuffs and shirts un- suited, pull at the buttonholes, strain seams apart, and constantly wear on the nerves. LION BRAND collars and shirts, made for each other, with cuffs to match, wear longer, feel better, and look best, all the time. Throw out all the old stuff. "Start fresh. It’s cheaper. Two collars or two cuffs cost 25c. It doesn’t pay to pay more. Shirts cost $1, $1.50 and $2.00, depending on the kind you want Ask your furnisher. UNITED SHIRT & COLLAR CO., Makers, TROY, N. Y. comicbooks.com