Judge, 1900-03-31 · page 11 of 16
Judge — March 31, 1900 — page 11: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. The Veeder Manufacturing Company of Hartford, Connecticut is marketing bicycle cyclometers—devices that measure distance traveled. The ad uses humorous comparisons to convince cyclists to buy the product: signboards lie about distances, so you need a cyclometer to verify them; cyclists without one are like ships without logs (navigation tools). The central "X" design frames product images and messaging about the cyclometer being "perfect," "dust proof," and "water proof." Pricing ranges from $1.00 (nickel-plated ordinary model) to $4.00 (gold-plated "Trip" version). This appears to be late 19th or early 20th-century advertising, when cycling was a popular recreational activity and such measuring devices were novel selling points.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
When Signboards Lie The Veeder Cyclometer will correct them for you. The Cyclist without a Veeder Cyclometer Are Perfect Instruments. Dust Proof. Water Proof. As Useful as your Watch. ORDINARY, 5 10,000 Miles and Repeat, [7 Nickeled, $1.00. Gold-plated and Engraved, [/ It your dealer should not happen: to have them In stock we will send on receipt of price. Mlustrated booklet free. without a Log. “TRIP” Cyclometer, Nickeled, $1.50, |] Gold-plated and Engraved, $4.00. : comicbooks.com