Judge, 1899-10-07 · page 11 of 16
Judge — October 7, 1899 — page 11: what you’re looking at
What you’re looking at
This page is primarily an **advertisement**, not political satire. It promotes Lion Brand shirts by the United Shirt and Collar Company of Troy, New York. The ad features a photograph of a man modeling a dress shirt with distinctive puffy sleeves and formal front placket. The headline plays on fashion consciousness: "They'd look queer; but Papa says they're stylish for"—suggesting that while the garment's design might seem unusual, paternal approval validates it as fashionable. The copy emphasizes that Lion Brand shirts are carefully constructed (not "bags of cloth") with proper tailoring, buttons, and loops, available in multiple sizes and cloth qualities ($1–$2). This targets gentlemen concerned with appearing well-dressed. The satirical element is minimal—mainly the mild joke that fathers endorse fashion trends. The "queer" reference simply means "odd-looking," without modern connotations. This is straightforward period advertising using light humor to sell quality menswear.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Ther a lool? arecr hill /afiG CAS IE UIT MS far Marre \AGN BRAID ose ) ema en TEE RL ET ri PEST IT ESP EE OP ESS REP IIIS Tae Brand Shirts mark an advance in the comfort of gentlemen’s ‘linen. Theyare not bags of | cloth planned to wrinkle into place, bu: are carefully patterned on accepted models, and the forms, | styles, and sizes assorted, so you can always buy a Lion Brand Shirt that will fit ‘easily and well. You will find it provided with all the loops, buttons, and other convenient accessories the use of which distinguishes the well-dressed man. Sold in different cloth qualities at $1. 00, $1.50, and $2.00. All grades cee the same skilled workmanship. UNITED SHIRT AND COLLAR COMPANY, Makers, Troy, N. Y. comicbooks.com