Judge, 1898-12-24 · page 29 of 30
Judge — December 24, 1898 — page 29: what you’re looking at
What you’re looking at
This page is **not satirical content but rather an advertisement** masquerading as editorial material—a common Judge magazine practice. The top shows a facsimile of an actual check for $400,000 paid by Hahne & Co. (Newark's largest department store) to The Prudential Insurance Company for "Partnership Life Insurance." The accompanying text presents this as a success story, describing how Messrs. Kellner and Hahne chose Prudential over competitors. The "strength of Gibraltar" image (bottom) is The Prudential's corporate logo, emphasizing the company's stability and reliability. **What modern readers should know:** This is **advertorial content**—the page blurs advertising and journalism. Judge ran such features to generate revenue while appearing to report business news. The enormous check amount ($400,000 in what appears to be early 20th century) emphasizes Prudential's capacity to handle large policies, legitimizing the company through a real business transaction.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WHILE THE PRUDENTIAL DEALS WITH MANY INSURANCES OF SMALL AMOUNT, IT IN- CLUDES ALSO IN ITS BUSINESS LIFE INSURANCES OF THE GREATEST MAGNITUDE. Above is a fac-simile of check received by The Prudential Insurance Company of | America from Messrs. Hahne & Co., of Newark, N. J., to cover the first year's premium on Partnership Life Insurance taken out by Messrs. W. H. Kellner, A. J., R.. and A. Hahne, who control the largest department store in the State of New Jersey. After considering propositions from a number of the leading life in- surance companies, the choice fell upon The Prudential as furnishing the } most advantageous contract. The Prudential will gladly receive applications for Partnership Life In- surance, which consists of the insur- THE ing of lives of men joined in business PRUDENTIAL partnership. HAS THE By this means a fund may be cre- STRENGTH OF ated with which to protect the inter- ests of the-survivors in event of death | of a member of the firm. A common-. | sense form of life insurance. for busi- ness men to make assurance ‘doubly, sure. 3 fs Write for further information, rates, etc., to é THE PRUDENTIAL Insurance Co. of America. JOHN F. DRYDEN, President. Home Office, NEWARK, Ee i comicbooks.com