Judge, 1897-08-14 · page 13 of 16
Judge — August 14, 1897 — page 13: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire or editorial cartoon. It promotes Pope Tube Company's steel tubing, headquartered in Hartford, Connecticut. The visual comparison—an elephant versus a horse—illustrates the company's claim that their steel tubes possess superior strength-to-weight ratio (750,000 pounds breaking strength versus 530,000 for competitors). The elephant represents Pope's "Pioneer" brand (50% carbon steel); the horse represents rival "Best" brand (25% carbon steel). The text emphasizes two manufacturing principles: selecting superior Swedish O.H. steel composition and avoiding destructive processing (no excessive heating, flame contact, or pickling). The advertisement positions Pope as "pioneers" in correct tube composition, implying competitors are imitators with inferior products. This appears in **Judge magazine** likely because Judge published commercial advertisements alongside satirical content. The page reflects early 20th-century industrial marketing rhetoric comparing products through animal strength metaphors.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TTT TTT WW TW U VU VY VW VVVYVUvuenwes THE STRENGTH AN ELEPHANT THAT OF A HORSE. SST GIIGTT DTT PIONEER \’ 4 re) 1 50% \& CARBON ASS , 75000 POUNDS TO 53000 POUNDS HIS superiority does not obtain in any other tube. It is true only of the strongest brands of steel tube of special manipulation in the melting. Moreover, IN A RECIPE FOR TUBE MAKING the two most important instructions are: 1st. Select the right composition and brand of steel. That our selection of a steel composition, based as it was upon the greatest living authorities, has been confirmed by general consent is shown by the number of our attempted imitators. The Swedish O. H. brand we use is produced in a manner that makes it acknowledged to be at the top in strength and tough- ness for a given composition. .50c. steel of this brand is about 10,000 to the square inch stronger than .50c. steel of any other brand we have been able to find, 2nd. Don’t destroy that composition and spoil the steel making it into tube. As can be seen from our catalogue, our tube makin: involves no ation which can change the original composition oe ee pe om ot ata ote OT KCRSSIVE HEATING. NO FLAME CONTACL, NO Plostive. Pope Tube Company, Hartford, Conn. “PIONEERS” in Correct Composition. IIRC TOOT ORECAST OG lod A comicbooks.com