Judge, 1897-06-19 · page 11 of 16
Judge — June 19, 1897 — page 11: what you’re looking at
What you’re looking at
This is a **Pabst beer advertisement**, not political satire. The page uses patriotic imagery—a figure in a starred cape pointing toward ships (evoking American naval victory)—to sell "Pabst Malt Extract" as a health tonic for summer fatigue. The ad employs a common late-19th-century marketing strategy: claiming medicinal benefits. The ship metaphor suggests the product will energize a "slack" summer body like a tugboat restoring a stalled vessel. A physician's testimonial (W.R. Franklin, M.D.) reinforces credibility by endorsing it for digestive troubles. The title "Perfection in Brewing Is Reached in America" promotes American manufacturing superiority. This reflects period nationalism and pre-Prohibition confidence in beer's respectability as a health product rather than mere alcohol. The "Perry's Victory" reference likely invokes patriotic associations, though unclear precisely which victory is meant.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PERFECTION IN BREWING IS REACHED IN AMERICA Take Up the Slack! The human body in the heat of summer may be likened to a ship in a dead calm; she cannot make port without the little tug-boat, which, catch- ing her by her loose cable, pulls gently, but gradually, and ‘taking up the slack, brings her sately to the dock. The nerves, the muscles and the mind in summer are at the slack of their cables, yet the cares of household or business may increase. That famous little tug, PABST "MALT EXTRACT, The “Best” Tonic, takes right hold of the loosened ropes, gently gives new action and vital- ity, and draws one through the critical months to fresh and vibrant life. Cool, foaming and full of rejuvenating influences, it makes the relaxed forces taut and stron; PABST MALT EXTRACT fs The *‘Best"’ Tonic. PERRYS VICTORY ey Eee THE BEST IN FOURTEEN YEARS. It gives me pleasure to endorse your “Best"' Tonic as the best malt extract Ihave used in my fourteen years’ practice. I have often pre- Scribed it for my patients, but never ‘was so fully convinced of its merits as when Itried it myself this summer for dyspeptic and stomach troubles, from which I suffer, cspecialy during the hot weather. 1 continue to prescribe “Best "Tonle to my patients. ‘W. R. FRANKLIN, M. D. Rockford, Mi., July 3, 1896. BINNER CHICAGO comicbooks.com