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Judge, 1896-05-09 · page 16 of 18

Judge — May 9, 1896 — page 16: what you’re looking at

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Judge — May 9, 1896 — page 16: Judge, 1896-05-09

What you’re looking at

This page's central feature is a satirical advertisement by the Overman Wheel Company, which manufactures Victor bicycles. The humor lies in a letter from the National Bicycle Board of Trade granting permission for a cycle show—**on the condition that Victor bicycles be explicitly excluded from exhibition**. The satire is the contradiction: the letter claims this exclusion proves competitors' grudging acknowledgment that Victors are superior ("cost more to build," "made of better material," "run easier," "wear longer"). By banning the competitor's product, the board inadvertently advertises its dominance. The page headline—"Afraid of Victors!"—drives home the joke: the competitors' protectionist measure backfires as an accidental endorsement. This reflects 1890s bicycle industry competition, when bicycles were major consumer products and brands competed fiercely for market share. The cartoon's satire mocks trade organizations' transparent self-interest while promoting Victor bicycles through humorous irony.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

‘The white waves beating high, my boy, The good ship's in the gale ; The world of waters is our own, And we drink EVANS’ ALE. Why drink an ale which in a sick and poor, ‘s' ALE stays clear and bright, And is, moreover, pure? Come, let us drink the ale That clouds not on being shaken ! It’s the only brand To keep on hand For a yachtsman when he's cruising. factory, pa) $ SO TIFFANY RING cst re uaeatbarra Sh olde e€stieate, reas = pachagesyea? oearably es URBANA WINE COMPANY Gold =Seal Champagne For Sale by all leading Wine Dealers and Grocers. Post-Office : URBANA, N, Y. SoH HUNAN SMITH & WESSON | MODEL 1896 REVOLVER. 2z0eU eee geen eae cea t Solid Frame. Swing Out Cylinder, Hand Ejector and Rebounding Lock. Exceptional strength, accuracy, penetration and workmanship are features of this revere, for illustrated catalogue. i 4 SMITH & WESSON, © SYLPH CYCLES AUN NST? "i ROMEIKE Bureau, 1 Fitth “6 tigers York Clix. New York. National Bicycle Board,of Trade AFRAID OF’ VICTORS! Highest Tribute ever paid to a Bicycle! New York, March Mr._W. C. Pawley, Sec. Jersey City Y. M. C. A. Yours truly, 25th, 1896 The National Board of Trade of Cycle Manufacturers hereby sanctions a public exhibition of cycles, acces- sories and sundries, at the Y. M. C. A., March 27th and 28th. . This sanction is granted on the express under- standing that no exhibition of VICTOR BICYCLES will be permitted. R. L. COLEMAN, President. (Sanction granted for cycle show at Jersey City.) Acknowledged at last by our competitors : That Victors cost more to build. That Victors are made of better material. That Victors show better workmanship. That Victors run easier. That Victors wear longer. That Victors are worth more than other bicycles., Why not ride the best ? OVERMAN WHEEL CO. Boston. San Francisco. Los Angeles. Detroit. Portland, Ore. Denver. **Oi tell yez Oi will wot clane out me cell. th’ jail fur-rst !" sweet, as testified product. Established 1836, and wide repute. you of its superior excellence as a food Guaranteed Absolutely Pure by S. RAE & CO., Oi'd lave Punch, Rae's Lucca Oil The Perfection of Olive Oil TS Your physician will tell you that Olive Oil, pure and sweet, is one of the most wholesome of foods. Rae's Oils pure and to by numerous awards A trial will convince Leghorn, Italy. | CONCENTRATED |) LIQUID EXTRACT OF COOK" s, TOURS EUROPE. ESTABLISHED 1841. AN Traveling Expenses Included. DEPARTURES FROM NEW YORK + 6.88." Majentic”: 100; Btostdaye Hound, the World Partien, Sept it, Oct. it “Mutated petiraminea tee, Ralload and steamship tenets foe Itdepndent travers everywhere 0 261 and 1325 Bros OK & & cre ing physicians friends who have used it—and in whom I have the utmost confidence—that Dr. Charcot’s Kola Nervine Tablets are invaluable in insomnia and in all nervous dis Fitty conts and #100 per box ‘one month's soent)-” Seo Dr. Charcot’s name, on ‘box Dobbins’s Electric Soap has been made for thirty-one years. Each year’s sales have in creased. In 1895 sales were 2,047 620 doxes. Superior quality and absolute uniformity and Durity made this possible. Do you use it? ry it The Attention of Ladtes is specially called to the numerous advantages of ** SELVY Two Polishing Cloths (Trademark registered at Washington, Aug. 6,°%) Novy tng sold by all ending sores thro L7.Sh0 ceafsupeardn acporti "Fey eatireay 6 Sapir neaca ter iag agate ea ge Sehainienstt he iets Get recat Saeeiag Maar aha bawsuamane oe iat ty all Dry. Goode Stores, Upholsterers, Hardware and Drug Stores, Cycle Dealert, tte. ‘Wholemle inquiries should bo addrewed, “SELVYT,” S81 and 36 Hroadway, New York Jepon's Linmany ts fall of pure fun, No politics. 106. comicbooks.com