Judge — March 28, 1896 — page 2: what you’re looking at

What you’re looking at

# Monarch Bicycles Advertisement This page is primarily a **product advertisement** rather than political satire. It promotes Monarch bicycles manufactured by Monarch Cycle Mfg. Co., with locations in Chicago, New York, San Francisco, and Toronto. The ad's headline claims bicycles are "a marvel of mechanical skill" and references how they surpass "triumphs of twenty centuries ago"—likely alluding to ancient technologies like the Egyptian pyramids visible in the background imagery. The design uses exotic scenery (Egyptian pyramids, palm trees, beach) and a majestic lion as decorative elements to convey luxury and prestige. Four styles are offered at $80 and $100—substantial prices for the era. The lion functions as a brand mascot/symbol of strength and superiority, not as political commentary.