Judge — January 4, 1896 — page 11: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

S4IF the history of brewing begins with Egypt it is equally true that the art of brewing was ut developed by the Ger- mans. To those who have followed the Egyptian series of advertisements issued by the Pabst Brewing Company, | and especially to those who have noticed the accuracy in architectural and artistic detail, it will be a pleasure to know that the series to come will be taken from the era fi, of highest Gothic develop- Ni ment, between the years 1100 and 1400..#Every line will be in exact har- mony with the most realistic interpretation of this phase of Germanic art and architecture of the time, with an occasional life study of the votaries of Gambrinus at the time of his supposed reign..#One exer will be mma namely,.#in typography. The be and tryin ji letters of the German will & 4 be s supplanted # by the “ smooth Italian ee of the 15th century, because western eyes are not sulficiently.accustomed to the type so dear to the Teutons. With this exception, which is made in deference to the fact that our primary object is of course advertising, which implies, necessarily, legibility, we hope that the artistic x side of our public announcements will be scientifically accurate, and as near perfection as the article advertised, namely, Pabst-Milwaukee. % You are probably aware that .¢ Pabst 9) Malt Extract, x The “Best” Tonic, is Ya also worthy of mention here. # > i ; comicbooks.com {