Judge, 1895-03-16 · page 11 of 16
Judge — March 16, 1895 — page 11: what you’re looking at
What you’re looking at
This is a **full-page advertisement for Pabst Malt Extract**, not a cartoon. The ad presents a dialogue between two men—one recovering from serious illness ("nearly died," "six weeks" sickness) and another who enthusiastically recommends Pabst Malt Extract as a restorative cure. The endorsement uses escalating synonyms ("exactly, precisely, undeniably, indisputably...conclusively") to emphasize the product's medicinal value. This reflects early 20th-century marketing when malt extracts were marketed as health tonics rather than beverages. The ad emphasizes Pabst's brewing credentials: springs at Pabst, Wisconsin; scientific methods; and a "Supreme Award World's Fair" ribbon. The bottom left references "casks round the mellow brew of Pabst Springs." **Context for modern readers**: This advertises a supplement marketed to the sickly and weak as a legitimate medical remedy—a common practice before FDA regulations and modern medicine substantially changed advertising claims about food products' healing powers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Nearly died.” "Long sickness?” “Six weeks.” “You look bad?” “Can't get strong.” “Yes you can.” “What's that?" “ Pabst Malt Extract.” “Any good?” “ Nothing like it.” “ How do you know?” Tried it.” “Do me good?” “Why, man, it’s ex- actly, precisely, undeni- ably, indisputably, un- questionably, decidedly, conclusively, incontro- vertibly, what you want.” “At druggists?” “Yes.” FROM CASKS | . SUPREME AWARD Romine = MILWAUKEE Sivonen ~ MELIOW BREW | OF PABSI SPRINGS PERE TO THE LGHI TOR NATURESURI AND SCIENCE TRUE CONSPIRE TO BREW IT RIGHT