Judge, 1893-12-09 · page 52 of 52
Judge — December 9, 1893 — page 52: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not satire. It promotes Scott's Emulsion, a cod-liver oil supplement manufactured by Scott & Bowne of New York. The page features a dramatic illustration of what appears to be a **Norwegian fisherman or sailor** in traditional dress, positioned beside a landscape photograph labeled "Norway, the Land of the Midnight Sun." This imagery serves a marketing purpose: establishing the product's Norwegian origin and legitimacy. The advertisement claims the emulsion cures coughs, colds, weak lungs, blood troubles, and wasting diseases—particularly in children. It emphasizes physician endorsement and palatability for young patients. By modern standards, the health claims are vastly overstated and unsubstantiated, and the product itself (concentrated fish oil) would face strict FDA scrutiny today. The appeal to national origin and medical authority reflects early 20th-century advertising conventions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
NORWAY, THE LA a_i a, PHOTOGRAPH.) THE FINEST Cod-liver Oil in the world is made in Nor- way, and only the first grade of Norway medicinal oil is used in the preparation of Scott's Emulsion. Hypophosphites of Lime and Soda are added to make it contain all the elements of nourishment. Scott's Emulsion stops the wasting away of strength and flesh, and nourishes a weakened system back to Health. Cures Coughs, Colds, Weak Lungs, Blood Troubles, and Wasting Diseases of Children. Babies and Children like the taste of it. Physicians, the world over, endorse it. PREPARED BY SCOTT & BOWNE, NEW-YORK CITY. DRUGGISTS SELL IT. ("Seno FoR OUR ILLUSTRATED BOOK ON Nonway ano HER Cov-FisHERiEs.” comicbooks.com