Judge, 1893-04-01 · page 13 of 18
Judge — April 1, 1893 — page 13: what you’re looking at
What you’re looking at
This page is **entirely a product advertisement**, not political satire or editorial cartoon content. It's a full-page ad for Williams' Barbers' Soap from The J.B. Williams Co. of Glastonbury, Connecticut. The ad uses a marketing narrative rather than humor or satire: it claims the soap was developed through "thirteen years" of experimentation and became popular first among barbers, then the general public. The text emphasizes the product's gentleness, healing properties, and suitability for both shaving and bathing. The only visual element is an illustration of a bar of soap wrapped with a barrel or package design at the top. **For a modern reader:** This represents early 20th-century advertising strategy—building brand credibility through origin stories and professional endorsement (barbers' approval) before mass marketing to consumers. The emphasis on "healing" and "antiseptic" properties reflects period concerns about skin irritation and infection. The price (40 cents per pound) and claims of affordability are sales tactics. There is no satire or political content to decode here.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘“——a_ perfect toilet soap”’ Witutams’ Barsers’ Soap. ‘An open pound package — 6 round Cakes. Your Druggist sells it — Your BARBER sells it — 4oc. — Six Cakes, > Men’s have known the wonderful soften- Faces x ing, comforting, bealing ee of Wituiams: Suavinc Soaps — for upwards of Half a Century. No good Barber uses any other kind —it is sold in every civilized country on the globe. Did it never occur to you that what is so good for the face, must be exceptionally pure—and nice for the entire body — as a bath and Toilet Soap? Wituams’ Barsers’ Soap 1 3 cost us just thirteen years of constant costly experiment — but we succeeded, and our Years success came two-fold. It became almost © immediately the Soap for Barbers’ use — and to-day no shop that does not use it is considered first- class or a safe place to be shaved in. It became a most popular ToiLeT Soap, too — and to-day tons upon tons of it —are used for that purpose. A was the first to thoroughly appreciate the wonderful BRIGHT Properties of WILLIAMS’ Barsers’ Soap — for BARBER Towet Use. He realized that what was safe enough — pure, mild, bealing enough for the face, must be excellent for the rest of the body. He began selling Wittiams’ Soap to his customers to take home for ToiLet use. The circle widened — and to-day extends around the world — millions are using it —. Barbers and Druggists everywhere are selling it. Williams’ Soft— white Skin Wituams: Barsers’ Soap creates © a lather totally unlike other Soaps. It resembles soft — rich — delicate cream — more than it does ordinary lather. It feels like cream —and it acts like it. After using, the skin feels cool — soft— fresh —. It re- moves every kind of irritation — blemishes of every kind, and assures a most beautiful skin, of the finest texture. Chaps — Wituams: Barsers’ Soap was made to beal —. Tender faces would become more tender but for the sooth- ing, comforting properties it contains. Cracks It will heal a sore on the hands — or Sores. back — just as quickly as on the face. Rough spots — eczema — old sores — cuts — all flesh wounds heal quickly and smoothly — if washed daily with this delicate antiseptic soap. The A full pound package of this soap costs but 4o cents. Start with one pound — . try that before getting more. If you Price. like it — if it is what we say it pe you will want to buy it by the box — of ten packages. You save a little by doing this. One pound will last one person six months. It is not expensive. Less than 80 cents a year—for your ToteT Soap! Where ? Any druggist — any good Barser — almost any Grocer. But be sure you get Wittiams’ Barsers’ Bar Soap —in round cakes—. If you do not live near a good drug store or Barber Shop, write to us. We mail — postpaid — a full pound package — to any address on receipt of 4oc. in Stamps. Address Tue J. B. Wituiams Co., Gtastonsury, Cr., U.S. A. Shaving Soap — for Toilet Use. comicbooks.com