Judge, 1892-12-03 · page 51 of 52
Judge — December 3, 1892 — page 51: what you’re looking at
What you’re looking at
This is **not a cartoon or satirical content**—it's a straightforward advertisement for Liebig Company's Extract of Beef, a real commercial product popular in the late 19th/early 20th century. The page features an illustration of a gaucho (South American cowboy) herding cattle in Uruguay, establishing the product's origin. The ad emphasizes the company's quality control: cattle raised specifically for the extract, strict cleanliness standards, and chemist supervision throughout production. The product was marketed as a convenient, shelf-stable beef concentrate used for making "beef tea" (a broth) and economical cooking. This appears in *Judge* because the magazine accepted paid advertisements alongside its satirical content. There is no joke or political satire here—simply a period advertisement highlighting manufacturing standards as a selling point to consumers concerned about food safety.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OF BEEF Is made from the flesh of the best Cattle, reared expressly for this purpose by the Liebig Company on their extensive, fertile grazing fields in Uruguay. The greatest care and strictest cleanliness prevail in every depart- ment of the company’s works, which are under the constant super- vision of their own chemists. This vigilance in looking after every detail, beginning with the cattle on the hoof and extending to the finished product in the jars, is one secret of the reputation and_ suc- cess of the world-known Liebig COMPANY'S Extract of Beef. Unapproachable in odor, fine flavor, and wholesomeness. Keeps perfectly anywhere. FOR DELICIOUS, REFRESHING BEEF TEA. FOR IMPROVED AND ECONOMIC COOKERY. Press of Fuess & RIDGE PainTiNa Co., FIFTH AVENUE, NEW YORK. comicbooks.com