Judge, 1892-01-02 · page 13 of 18
Judge — January 2, 1892 — page 13: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement**, not political satire. It promotes Williams' Barbers' Soap, a toiletry product made by J.B. Williams Co. of Connecticut. The large circular image at top shows an **enlarged cake of soap** (four times actual size) to command attention. The advertisement emphasizes purity, mildness, and curative properties—claiming the soap is used by barbers nationwide and suitable for delicate post-shave skin. The marketing pitch targets both professional barbers and households, highlighting affordability (under four dollars annually for a family) and offering a two-cent sample by mail. The text warns against "vile, worthless imitations," suggesting competitive market concerns. This represents **early 20th-century advertising strategy**: leveraging professional endorsements (barbers), emphasizing product quality and health benefits, and using direct-mail sampling to drive consumer adoption. The inclusion in *Judge* magazine indicates advertisers paid for prominent placement in popular publications.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
We don't mean to exaggerate, but our Wittiass’ BARBERS’ SOAP has become such a pronounced success as a Totter soap, that we feel prompted to show you a cake in enlarged size, that it may command your attention. You will be glad, after you have tried it, that you saw it, FOR TOILET USE, the merits of Wiuttans’ Baxsens’ Soar are fast becoming recognized by “the best people” the world over. A little reasoning will convince you of its merits, Surely you want Purity in soap first, last, adways. Mildness is a consideration, too. If to these qualities you add curative properties, softening and healing, there is little left to desire Of course, you consider price, The above cut represents a cake (enlarged four times) of Wittiams’ Barners’ Soar. Pure it must be, or it never could be used by nearly all of the Barbers in the United States. Impure soap would cause untold misery if used upon the tender skin of the face, made more tender by the process of shaving. Barbers recognize this and use Wittiams’ Soar. It is mild, too. It must be, or it would cause smarting and burning. upon the skin—soothes, heals, prevents “chapping” and roughness. The price ? It is mild as cream, and has much the same effect You can keep your whole family supplied with it for more than a year for less than-four dollars. About fifty cents a year for a single individual. Ask your Druggist or your Barber. Try one pound—any Baruer or Druggist will sell it to you ; nut—be sure you get Wittiams’. There are vile, worthless imitations, FOR TWO we will mail a sample, for trial, to any address. We believe that after giving it a trial you will be an earnest CENTS advocate of its qualities. A pound package (six cakes) mailed for 40 cents. (asvanr) Address: The J, B. WILLIAMS CO., Glastonbury, Conn, ADVERTISING DEPARTMENT. comichooks,