Judge, 1891-11-28 · page 17 of 20
Judge — November 28, 1891 — page 17: what you’re looking at
What you’re looking at
This is primarily a **product advertisement** rather than political satire, though it uses comparative marketing tactics common to the era. The page shows a split-face illustration demonstrating the contrast between using Williams' Soap (left side) versus cheap, impure soaps (right side). The advertisement claims Williams' produces superior lather and prevents skin conditions like "Barber's Itch" and scrofula—serious dermatological concerns of the period. The copy employs scare tactics typical of early 20th-century advertising, citing a French physician (Dr. Reveil) to claim cheap soaps contain animal matter that causes "chronic inflammation." It positions Williams' as medically superior and recommended by physicians and barbers. The "FREE" section offers a sample cake for 2 cents postage—a common direct-mail marketing technique of the era. This reflects both period anxieties about hygiene and disease, and aggressive competitive advertising before modern regulatory standards.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘Tws Sipe “ Cumar™ Soar used this side. is lathered with WILLIAMS’ Suavinc Soar, Perr, Daxcrrous— because impure. Disacemrantr— * because it dries quickly— draws the skin— Heaue. smarts—irritates. Dip You Ever Try THis? Lather one side with Wituiams’ Soar. You will Rien, w test the lather made by “cheap” kinds; notice notice that the lather looks and feels like rich, delicious cream. If your face is smarting from the cold, biting winds, it cools and cures it. If it is sore from the use of cheap and impure soaps (caution your Barber against them), Wituiams’ Soar takes out the poison and gives in.mediate relief. It is the most delicate Batu and Tomer Soar. Prevents “chapping,” cures and invigorates, Ask your Barner for a pack- age (6 cakes) 4oc. FREE. ‘The praises of WILLIAMS’ famous Gm 365 the odor—strong, rancid, offensive. Cheap ingredients are used in “cheap” shaving Soaps. Impure fats, scraps and refuse —pregnant with disease germs—reeking with impurities. These breed and spread the most terrible disease& of the skin—Scrofula, Barber’s Itch— Sycosis. Dr. Reveil, the famous French physician, in an ad- dress before the Paris Academy of Medicine, said : “Cheap soaps conjain animal matter, which emits a bad smell when its solution ts Ue exposed to the air, and Decoming rancid causes CHRONIC F. 'FLAMMATION OF THE SKIN." Urge your Barger to use WiLttaMs’ Soap. Famous the world over for Purity and Heatinc Properties. Recommended by Physicians. Used by all first-class BARBERS. 1AMs’ Banbens’ Soat—for ToILet use—we shall be glad to send you a SAMPLE CAKE on receipt of 2¢., to a pound package—neatly packed—for oc. in stamps. This is enough to last you six months. Address THE J. B. WILLIAMS CO., Giastonsury, Conn. & YANKEE SHAVING Soar are sung in every town, village and hamlet throughout the civilized world. comicbooks.co