Judge, 1891-11-28 · page 15 of 20
Judge — November 28, 1891 — page 15: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. The page promotes Williams' Barbers' Bar Soap as a baldness prevention treatment through shampooing. The illustration shows five bald or balding men viewed from behind, labeled with letters (S, H, A, P, M, O) spelling "SHAMPOO"—a visual pun on the product's use. The advertisement claims the soap differs from competitors by containing no excess alkali (which irritates scalps) while providing medicinal properties to cure scalp irritation and promote hair growth. It promises "almost" guaranteed results if used weekly. The ad offers a free sample for 2 cents postage, encouraging at-home trial. The company, J.B. Williams Co. of Glastonbury, Connecticut, was "established half a century" prior to publication. The appeal targets contemporary male anxieties about hair loss—a timeless commercial concern.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
How SHALL | PREVENT BALDNESS? SHAMPOOING with WILLIAMS’ BARBERS’ Soap is like treating the irritated, itching, inflamed scalp to an application of cooling, delicate, medicated cream. Totally unlite any other soap made, it contains no excess of alkali (so irritating and dangerous). It docs contain medicinal properties which tend to cure every irritation of the scalp and lend new life and vigor to the hair. Every good BARBER uses it for shaving. We could almost GUARANTEE a perfectly healthy condition of the scalp and the life-long possession of a thick, luxuriant growth of hair, to the man, or woman, who would shampoo the head regularly once a week with WILLIAMS’ famous BARBERS’ Soar. RR Ask your Barber to try it, So much better than those strong, smarting solutions, A 2c. STAMP and your address sent to us will pro- cure a sample of this famous soap, You can try it yourself, in the quiet Bf R RB Se of your own bath-tub. B ANE RS (Gu } Address, } © THE J. B. WILLIAMS CO., GLastonnury, Con. ASTABLISHRED HALY A CENTURY. : | comicbooks.com