Judge, 1891-07-04 · page 13 of 18
Judge — July 4, 1891 — page 13: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. It promotes Williams' Shaving Soap by contrasting it with cheap competitors. The illustration shows a split face—one side lathered with Williams' soap (described as pure, rich, healing) and the other with cheap soap (dangerous, impure, disease-causing). The visual comparison drives home the marketing message. The text makes dramatic health claims: cheap soaps allegedly contain diseased animal matter and impure fats that cause skin conditions like scrofula and barber's itch. It cites a French physician (Dr. Reveil) to add authority. The ad positions Williams' as the premium choice, "famous the world over" and used by "first-class barbers" and physicians. This reflects late-19th/early-20th-century advertising tactics—fear-based marketing that exaggerates competitor dangers while promising safety and purity for the advertised product.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Tus Sipe is tathered with ‘WILLIAMS’ Suavinc Soar. Pure, Rrew, Heaumc. “Cumar” Soap used this side, * Dancerous— because impure. Diskcrerasie— because it dries quickly— draws the skin— smarts— irritates. Dip You EVER Try. THis? Lather one side with Wittiams’ Soap. You will notice that the lather looks and feels like rich, delicious cream. If your face is smarting from sunburn. it cools and cures it. If it is sore from the use of cheap and impure soaps (caution your Barber against them), Wittrams’ Soar takes out the poison and gives immediate relief. It is the most delicate BaTH and ToiLeT Soar. Removes “prickly heat "—cools and invigorates, Ask your Barner for a package (6 cakes) 4oc. FREE. pay postage. We can mail Now test the lather made by “cheap” kinds; notice the odor—strong, rancid, offensive. Cheap ingredients are used in “cheap” shaving Soaps.. Impure fats, scraps and refuse —pregnant with disease germs—reeking with impurities. These breed and spread the most terrible diseases of the skin—Scrofula, Barber’s Itch— Sycosis. Dr. Reveil, the famous French physician, in an ad- dress" before the Paris Academy of Medicine, said: “Cheap soaps contain animal matter, which emits a bad smell when its solution is left exposed to the air, and becoming rancid causes CHRONIC INFLAMMATION OF THE SKIN.” Urge your Barser to use Wittiams’ Soap, Famous the world over for Purity and” Heauinc Propertigs, Recommended by Physicians. Used by all first-class BARBERS. If you would like to try WILLIAMS’ BARBERS’ Soar—for TomeT use—we shall be glad to send you a SAMPLE CAKE on receipt of 2c,, to you a pound package—neatly packed—for 4oc. in stamps. This is enough to last you six months. _ Address THE J.B. WILLIAMS CO., Grastonsury, Conn. ‘The praises of WILLIAMS’ famous GENUINE YANKEE SHAVING SOAP are sung in every town, village and hamilet throughout the civilized world, 7 | comicbooks.com